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CPGs earn top spots in memorable product launch survey

BY Allison Cerra

BOSTON — A recent survey regarding memorable product launches in 2010 found that — not surprisingly — the Apple iPad ranked No. 1 among this year’s new innovations.

But while the iPad earned the top spot, consumer packaged goods also made their stake in this year’s Most Memorable New Product Launch survey, which was conducted online by Schneider Associates, Sentient Decision Science and SymphonyIRI Group during October.

Products that made the list this year included Pretzel M&Ms, Starbucks VIA instant coffee, Huggies jeans diapers and Kleenex hand towels, which earned the No. 3, 7, 9 and 10 spots, respectively.

“Every year, the Most Memorable New Product Launch survey teaches us about where our culture is headed,” said Julie Hall, Schneider Associates EVP.

This is the ninth consecutive year that the Most Memorable New Product Launch survey has been conducted.

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NRF revises holiday forecast

BY Allison Cerra

WASHINGTON — With just days left before the holiday shopping season draws to a close, the National Retail Federation has increased its forecast as the economic environment gives way to increased consumer spending.

November retail industry sales — which exclude automobiles, gas stations and restaurants — increased 0.8% seasonally adjusted over October, and 6.8% unadjusted over last year, NRF said. What’s more, there were solid retail gains across all sectors, including health and personal care stores, with sales increasing by 0.9% seasonally adjusted over last October, and 7.3% unadjusted over last year. For this holiday season, NRF said it adjusted its forecast to 3.3%, up 1% from its original outlook.

“The start to the holiday season has surpassed all expectations,” said NRF president and CEO Matthew Shay. “While employment data is still a concern, we are starting to see improvement in other economic indicators that support an increase to our forecast. In order to sustain this momentum for retailers and the U.S. economy, there must be a renewed focus on jobs as we enter the new year.”

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Pampers expands online resources with new baby shower, registry guide

BY Allison Cerra

CINCINNATI — Pampers has launched a new baby shower and registry guide on PampersVillage.com for expectant moms and dads. The online resource features two applications, My Baby Registry and My Baby Shower.

The My Baby Registry app offers users such components as retail barcode scanning, instant sharing capabilities with Facebook networks and an interactive blogging feature for expectant parents that want to share their pregnancy experiences with friends. The app marks Pampers’ first fully integrated digital application, as well as the first iPhone application for the brand.

Meanwhile, Pampers’ My Baby Shower app provides expectant parents, family and friends the useful tools for party planning from start to finish, including advice on themes and tips, helping users keep track of guest lists and letting users share photos of the event. My Baby Shower currently is available on the Facebook platform.

Click here to visit the website.

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