CPG heads of sales say digital collaboration with retailers will amplify sales
Yes to Inc. names Plum Organics CEO to board
SAN FRANCISCO — Yes to Inc., a maker of natural skin and hair care, announced that Neil Grimmer — cofounder and CEO of Plum Organics, an organic kids nutrition company — has been appointed to its board of directors.
“Neil will be an incredibly valuable addition to Yes to's board and we are thrilled to have him as part of the team,” stated Joy Chen, CEO of Yes to, Inc. “His impressive background leading Plum to become the nation's No. 1 organic baby food company, and establishing them as a socially responsible brand that gives back to our nation’s youth, aligns perfectly with the core values and mission of Yes to.”
Grimmer has led the launch of 150-plus innovative products, including the spouted pouch for baby, a format that has revolutionized the category. Former VP of innovation at Clif Bar and senior designer at IDEO, Grimmer has been a pioneer in design and consumer products industries for more than a decade.
Under Grimmer’s leadership, Plum became one of the first companies to reincorporate as a Public Benefit Corporation in Delaware in July 2013, reinforcing its mission to help combat child hunger and conduct business responsibly. Grimmer also launched Plum’s social impact program The Full Effect, dedicated to nourishing children in need across America.
Yes to’s formulations are over 95% natural and are free of parabens, petroleum and SLS. It offers seven unique collections, including products for face, body, hair, lips and babies.
Maybelline New York taps Gigi Hadid as newest spokesperson
NEW YORK — Maybelline New York has announced that model Gigi Hadid is its newest spokesperson, debuting in advertising campaigns later this year.
Hadid will join a lineup of spokeswomen, which includes Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Marloes Horst, Kemp Muhl and a host of others.
"We are thrilled to welcome Gigi Hadid to Maybelline New York," stated Jerome Bruhat, global brand president. "As the fashion industry's newest 'it' girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life."
At only 19, Hadid has graced the runways of Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier, Jeremy Scott and Chanel. She landed the cover of the fourth installment of Carine Roitfeld's CR Fashion Book in 2014, and the December 2014 cover of Harper's Bazaar in Malaysia.
Her modeling career began at a young age when she was discovered by Guess cofounder Paul Marciano. She would go on to model for Baby Guess, Guess Kids, then graduating to Guess. Campaigns with Tom Ford, Sports Illustrated, and a spot in the 2015 Pirelli calendar have followed.
A Malibu native, Hadid now calls the streets of New York City home. Entering 2015 on a high note, Hadid has a striking international social media presence, clocking in at more than 1.4 million Instagram followers and 193,000 Twitter devotees. In 2014, she landed on Models.com's Top 50 Models list, Models.com's Top Sexiest Models list, Sports Illustrated's 12 Rookies Who Rocked 2014, and Rolling Stone's 25 Hottest Sex Symbols of 2014.