HEALTH

Cox Target Media focuses on OTC partnership with new hire

BY Michael Johnsen

ST. PETERSBURG, Fla. — Cox Target Media on Tuesday announced the new hire of Jim Hackett as sales director. Hackett will join the company to further develop its growing portfolio of over-the-counter brand partnerships, and represent CTM to the OTC pharmaceutical industry. 
 
Hackett joins CTM with more than 25 years of industry-leading experience in marketing, sales, research and business management roles at major media organizations. Hackett spent 12 years at Parade Magazine, holding positions as SVP integrated solutions and SVP sales, marketing and research. Prior to that, Hackett was the VP advertising sales at Gannett/USAWeekend. Hackett has been a member of the Consumer Healthcare Products Association for more than a decade and has served on the board of directors.
 
"I'm really excited to join Cox Target Media, a company that has a rich heritage in media, as well as cutting edge technology and ideas that are shaping the industry," Hackett said. "With increased challenges in traditional channels, OTC brands are looking for new ways to reach a broad set of consumers. Cox Target Media has an innovative solution that offers massive scale through print, digital and mobile channels, but also allows advertisers to effectively target shoppers that are most important to their brands."
 
"Jim's wealth of experience and industry knowledge has already made him a valuable asset to the Cox Target Media family," said Michael Vivio, president of Cox Target Media. "Our focus on delivering high-quality and high-demand OTC content to consumers led us to look for an addition to the team that will play a pivotal role implementing exceptional programs. We are thrilled we found someone of Jim's caliber to help drive the business further."
 

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Like father like son: Christopher Combe recognized with CHPA’s lifetime achievement award

BY Michael Johnsen

BONITA SPRINGS, Fla. — The Consumer Healthcare Products Association on Tuesday awarded the Ivan D. Combe Lifetime Achievement Award to Christopher Combe, son of Ivan Combe. 
 
“It’s altogether fitting that Christopher be honored with the award named after his father as he has certainly carried out his father’s legacy not only as a strong leader of Combe Incorporated but also in upholding the principles of this award," said Scott Melville, CHPA president and CEO. "As an industry leader and as a true philanthropist committed to various social and educational causes, Christopher exemplifies the ideals celebrated by this honor," he said. “On the business front, one of his greatest accomplishments was expanding Combe Incorporated’s international market. He took the company global before ‘going global’ was a thing, and today international sales represent 40% of the overall business.”
 
Prior to his retirement, Combe served as chairman of Combe Incorporated, a 64-year old, privately held global manufacturer and marketer of health and beauty care products, headquartered in White Plains, N.Y., Combe markets well-known brands such as Vagisil, Just For Men, Aqua Velva, Lectric Shave, Brylcreem and Sea-Bond.
 
Combe spent five years in sales and marketing with American Hospital Supply Corp. (now Baxter International) before joining Combe Incorporated as manager of international marketing services. He attained positions of increasing responsibility, rising to VP international and VP marketing, and assumed the position of president and chairman in early 2000.
 
During his 10 years developing Combe’s international affairs, he launched its business in Japan, Australia and New Zealand, and lived in Europe for four years managing the company’s business throughout that area. He was chairman of the World Self-Medication Industry and a member of the board of directors of the Personal Care Products Council.
 
He serves on the board of Malaria No More, not just giving financial support but traveling to Thailand to help spearhead a program to eradicate the disease. He also serves on the board of Heartcare International, which has a mission of improving the health of indigent children with heart disease in developing countries. The One Acre Fund, which is focused on poverty in sub-Saharan Africa and AmeriCares are additional causes to which he is dedicated. Combe is also very active in civic and charitable organizations as a member of the Boy Scout Board of Directors for Greenwich, Conn., as well as the Boy Scout Advisory Council of Westchester, N.Y. He is involved with the American Heart Association, serves as chairman of the men’s ministry at his church, and is a member of the board of trustees at Northwestern University.
 
The Ivan D. Combe Lifetime Achievement Award is the industry’s highest honor. This award is bestowed upon an outstanding individual whose actions have created a positive impact upon and/or benefit to the consumer healthcare industry and as a result, has directly improved self-care for U.S. consumers. The award was established in honor of Ivan Combe who was exceptionally active in CHPA activities and served on the association’s board of directors from 1958 until January 2000. This award is presented annually to an individual based on the following criteria: experience, leadership qualities, outstanding service to the consumer healthcare industry/community, and professional excellence.
 

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Online consumer resource tool KnowYourOTCs.org launched by CHPA Educational Foundation

BY Michael Johnsen

BONITA SPRINGS, Fla. — Now in year two of its commitment to expand consumer education, the Consumer Healthcare Products Association Educational Foundation on Tuesday unveiled a new name and look for its online hub. KnowYourOTCs.org has replaced OTCsafety.org as the go-to source for consumers seeking information on the safe use, storage and disposal of over-the-counter medicines.
 
“The way consumers seek health information is ever-evolving, and our foundation is evolving with them," said Emily Skor, CHPA Educational Foundation director. "Over the years, we have worked to meet consumers wherever they are. Through partnerships with retailers, we provide information at the point of purchase. Partnering with healthcare providers enables us to reach consumers at the point of care. Online, we have pursued many avenues to reach consumers seeking information on OTCs through sponsored content on premiere health sites, parent blogger ambassador work and targeted social media engagement. The new website is critical for growth in all of these efforts as it a unique online resource for consumers, and we will drive them to it through all of our touch points in all of our foundation campaigns, initiatives, and partnerships.”
 
Designed to help consumers “take their healthcare personally,” the mobile-friendly website will guide consumers making OTC decisions wherever they are — be it the pharmacy aisle or their child’s bedside. Visitors of the website will benefit from an expanded ingredient index, children’s dosing charts and tips on safe medicine storage and disposal.
 
CHPA Educational Foundation partner the National Council on Patient Information and Education noted that the updated resource will be a great tool for consumers. “At the National Council on Patient Information and Education, we are dedicated to educating consumers on the safe and appropriate use of medicines. We are excited by the launch of CHPA Educational Foundation’s new consumer website KnowYourOTCS.org,” reported Ray Bullman, NCPIE EVP. “The new website will be a tremendous asset in helping empower consumers to take their healthcare personally and we look forward to working with the CHPA Foundation on efforts surrounding this issue in 2015.”
 
In addition to unveiling the new website, the CHPA Educational Foundation Board was elected today during the CHPA’s Annual Executive Conference. The board members are as follows:
 
  • Christopher DeWolf – CHPA Educational Foundation chair and president and CEO, Lil’ Drug Store Products;
  • Emile Lee – VP, North America Communications, Consumer, Johnson & Johnson;
  • Ernesto Levy – VP marketing, North America, Novartis Consumer Health;
  • Scott Melville – president and CEO, Consumer Healthcare Products Association;
  • Jeffrey Needham – EVP and general manager, U.S. Consumer Healthcare, Perrigo Company;
  • Stephen Neumann – VP consumer insights and consumer relations, Bayer Consumer Care;
  • Claire Payawal – VP global public affairs for Pfizer Consumer Healthcare; and
  • David Tomasi – marketing director, Vicks North America, Procter & Gamble. 

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