BEAUTY CARE

CoverGirl, LeSportsac unveil cosmetic bag collection

BY Antoinette Alexander

NEW YORK — Pat McGrath, makeup artist and global creative design director for Procter & Gamble’s CoverGirl brand, has teamed up with LeSportsac for the second year in a row. This time, they’ve collaborated on an eight-piece pro-inspired cosmetic bag collection.

"Between [fashion] shows, my team does not have a moment to second-guess where they’ve packed even just a single shade of lipstick. For this year’s LeSportsac collection, I incorporated some of the same techniques for product organization that we use backstage," McGrath said. "For the 2011 collection with LeSportsac, I was inspired by the shade palette and sleek bullet of CoverGirl LipPerfection lip color; it’s one of my backstage essentials."

Last year, the limited-edition collection featured two styles inspired by CoverGirl LashBlast length mascara.

The eight-piece collection will feature never-before seen styles, shades and prints from LeSportsac inspired by CoverGirl LipPerfection lipcolor. The styles range in size from the small "Kiss Case" ($25) that is designed to hold five shades of LipPerfection to the large "Professional Carry All" tote ($120) that can fit the seven other pieces of the collection for convenient makeup travel.

Each bag will be produced with a "Pat McGrath for LeSportsac" label sewn into the lining and a detachable CoverGirl hangtag featuring custom beauty looks and application tips from McGrath.

The collection will be sold at LeSportsac boutiques and on LeSportsac.com beginning in June 2011 and a coupon for CoverGirl LipPerfection lip color will accompany each purchase.

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BEAUTY CARE

Kerr Drug to carry Razorpit

BY Alaric DeArment

RALEIGH, N.C. — Among the best kinds of gifts are those that don’t cost the gift giver too much and also help the gift recipient save money. Kerr Drug is stocking an item that does both.

Starting Wednesday, Kerr Drug stores across North Carolina began selling Razorpit, a Danish-designed device distributed by Perma Brands that uses a friction-based method to remove residues of hair, skin and soap that cause razor blades to go dull, potentially extending the life of a razor from 10 shaves to 150. Perma Brands estimated that with most five-blade cartridges costing around $4.51, the Razorpit can save men $200 in the first year alone.

“The No. 1 complaint that we hear from customers about shaving products is the cost and short lifespan of razor blades,” Kerr Drug SVP merchandising and marketing Bill Baxley said. “We think that Razorpit is something that every dad should have to complement their shaving routine.”

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BEAUTY CARE

Fictional beauty brand comes to life

BY Antoinette Alexander

NEW YORK — Fusion Brands, the parent company of beauty brands FusionBeauty and Clean, has partnered with Sony Pictures and CBS Consumer Products to launch Jabot Cosmetics, a fictional beauty brand that will become available for purchase to consumers.

Inspired by the beauty company portrayed on daytime TV’s Emmy-award-winning "The Young and the Restless," Jabot now is a collection of color cosmetics, skin care and fragrances. Jabot Cosmetics will launch at the 2011 Daytime Emmy Awards in Las Vegas on June 19. The face of the brand, Tracey Bregman, who plays Lauren Fenmore, will debut the brand live on the red carpet.

"Jabot is the crown jewel cosmetics company in town. It’s such a huge part of the history of the show and has played a significant role in the interfamily dynamics of the Abbotts, particularly in Jack Abbott’s relationship with his father, John. It’s also a key ingredient to the decades-long business rivalry between Jack and fellow titan Victor Newman. Blood has been lost and hearts have been broken over this company," explained Maria Bell, producer and head writer of "The Young and the Restless."

"For the first time, our fans can own a piece of the show and at the same time share in the storyline as it unfolds live on TV," Bell added. "The brand launch is going to be completely integrated to the show. The back story on how Jabot started and product development is going to be featured in ‘Y&R’ storylines, and we are going to use actual Jabot products on-set with the same packaging as you will see in retail. Plus, viewers will soon see a new Jabot set as well."

Jabot Cosmetics’ array of products includes the Overnight Sensation, Camera Ready Color and Red Carpet Collections, as well as a fragrance and body care additions launching in late 2011. Jabot skin care and color products are all formulated with anti-aging technologies to deliver results. These include the Miracules Complex, a cactus pectin ingredient that hydrates to smooth and plump the appearance of fine lines and deep wrinkles, while reversing the appearance of dry, dull and dehydrated skin.

Beginning in mid-June, Jabot will be sold at ShopJabot.com and HSN.com. In addition, Bregman will preview the line live on HSN on June 21 and 22.

The entire collection officially will launch on July 28. The collection also will be available at every Ulta retail location. Prices will range from $15 to $40. An exclusive three-piece Emmy collection kit will be available on June 19 at ShopJabot.com for a limited time for $59.50.

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