CoverGirl launches ‘CoverGirl Clean Makeup for Clean Water’ campaign
HUNT VALLEY, Md. CoverGirl’s Clean brand makeup has partnered with the Children’s Safe Drinking Water program to launch the “CoverGirl Clean Makeup for Clean Water” campaign and has donated $500,000 to the organization.
According to Dr. Greg Allgood, director of CSDW, which is dedicated to addressing the global need for clean, safe drinking water, the donation by CoverGirl will provide 50 million liters of clean water to children in need around the world. The campaign will deliver clean, purified drinking water to needy areas via low-cost PUR packet technology that purifies even heavily contaminated drinking water so it meets World Health Organization standards for safe drinking water.
“Women who use CoverGirl Clean Makeup products value inner as well as outer beauty and are sensitive to the needs in the world,” stated Vince Hudson, marketing director for CoverGirl at Procter & Gamble Beauty. “CoverGirl Clean Makeup transforms you into your most beautiful you without breaking your wallet. The same is true of the CoverGirl Clean Makeup for Clean Water Campaign: It delivers clean drinking water to needy areas around the world, transforming lives for mere pennies a day. It’s a beautiful thing!”
In September, actor Dania Ramirez, the newest spokesmodel for CoverGirl and the face of CoverGirl Clean Makeup’s new Sensitive Skin formula, returned to her native Dominican Republic to help deliver a year’s supply of clean drinking water to villages in need as part of the campaign.
“I was thrilled to be back in my home country to help CoverGirl deliver clean drinking water,” stated Ramirez. “I know firsthand that a shortage of safe drinking water can be a matter of life or death. When I was growing up, at times we had to boil our water before drinking it so we didn?t get sick or worse.”
In the Dominican Republic, Ramirez and CoverGirl joined forces with CSDW and Population Services International, an organization that works in partnership with CSDW across Latin America and helped facilitate the delivery of clean drinking water in the Dominican Republic for the CoverGirl Clean Makeup for Clean Water Campaign.
CoverGirl also is making it possible for consumers to join the global effort. Consumers can now enter an online contest by submitting a short video explaining how they give back to make the world a better place and why this makes them beautiful inside and out. For each entry received, CoverGirl will provide one week’s worth of clean drinking water to a child in need.
Nivea kicks off 2010 with a kiss
NEW YORK Nivea, a Beiersdorf AG brand, rang in the New Year with its second annual Times Square New Year’s sponsorship with celebrity hosts Nick Lachey and Vanessa Minnillo.
“As a brand, Nivea values the importance of human connections, which is why there is no better place to be than Times Square on New Year’s, where the whole world comes together to celebrate the start of 2010, a year of ‘Love, Hugs and Kisses,'” stated Nicolas Maurer, VP marketing for Beiersdorf. “As the brand that stands for touchable, smooth skin and kissable lips, this year, once again, we encourage everyone to make their New Year’s kiss or hug one to remember.”
As part of the sponsorship, Nivea painted Times Square blue and white with New Year’s Eve accessories and Nivea Lip Care products.
In addition, Lachey and Minnillo will continue to share the love by launching the Nivea XOXO Chain, a viral and global chain that will allow people around the world to connect and share love, hugs and kisses. Nivea created an initiative to raise money and awareness for Nivea’s charitable cause, Big Brothers Big Sisters. The program began Dec. 23 and will run through the Valentine?s Day holiday.
BIC keeps legs smooth, smelling great with new scented shaver
SHELTON, Conn. BIC has announced that it will launch in March its new BIC Soleil Bella scented shaver for women.
Each package of BIC Soleil Bella scented shavers includes three shavers with four Flexiblades, translucent colors, a moisture strip enriched with shea butter and handles that feature an exotic scent.
“The primary target for the BIC Soleil Bella scented shavers is women ages 18 to 34 years old,” stated Linda Palladino, senior brand manager, BIC Consumer Products USA. “The company will support BIC Soleil Bella scented shavers through a series of free-standing inserts (FSIs) featuring the Soleil brand during 2010.”
The suggested retail price of the BIC Soleil Bella scented shaver is $5.99 for a three pack.