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CoverGirl to launch campaign inspired by ‘The Hunger Games: Catching Fire’

BY Antoinette Alexander

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl beauty brand has announced its first-ever major movie sponsorship of Lionsgate’s “The Hunger Games: Catching Fire,” which is scheduled for release in North American theaters on Nov. 22.

CoverGirl will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from “The Hunger Games: Catching Fire,” to be announced at a later date.

"With ‘The Hunger Games: Catching Fire’ partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience," stated Esi Eggleston Bracey, VP and GM of Global P&G Cosmetics. "The film-inspired CoverGirl campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at CoverGirl were captivated by Suzanne Collins ‘ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of ‘The Hunger Games: Catching Fire.’"

Lionsgate and CoverGirl celebrated the movie partnership at a Cannes Film Festival Gala on May 18.


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LifeStyles introduces new Fun Bumps condom

BY Jason Owen

ISELIN, N.J. — The makers of LifeStyles condoms today announced the release of the latest innovation to the studded condom category with the debut of the new Fun Bumps condom.

Created to stimulate the most sensitive areas for maximum pleasure, Fun Bumps condoms feature 420 intensely stimulating studs, strategically placed along the condom to excite in all the right areas. The latest advancement in textured condoms, Fun Bumps’ extreme-raised studs feature more than twice the volume of rubber in every stud than LifeStyles’ standard studded products. Fun Bumps’ studs are also 25% larger in diameter and 100% deeper than traditional studded condoms, the company stated.

"LifeStyles is continually committed to inventing fresh new ways to enhance sexual satisfaction for our consumers," said Carol Carrozza, VP sales and marketing North America for Ansell Healthcare, the makers of LifeStyles Condoms. "Fun Bumps not only take pleasure to the next level with a studded condom experience like no other, but the touch of mint flavoring adds an additional sensation to this latest offering in our condom collection."

LifeStyles Fun Bumps condom is made from premium quality latex, and provides ultimate studded stimulation to maximize pleasure. Fun Bumps maintains LifeStyles’ dedication to safety by ensuring these condoms are triple-tested to meet the highest U.S. reliability standards. Fun Bumps also feature a unique reservoir tip which adds both safety and comfort.

Fun Bumps condoms are available at a wide range of big box retailers, drugstores, grocery and convenience stores across the country. The MSRP for a 10-count package of Fun Bumps is $8.99-$14.99.


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CVS/pharmacy reminds diabetes patients on importance of regular testing

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy is reminding patients with diabetes that one of the most important ways they can manage their disease is to perform regular testing of their blood-sugar levels.

While the number of providers that will accept Medicare coverage for diabetes testing supplies is expected to decline after July 1, 2013 because of Medicare changes, CVS/pharmacy is informing those treating diabetes it will continue to accept Medicare Part B coverage for test strips and other diabetes testing supplies.

"More than 25 million people in the United States have diabetes, and every 17 seconds, another American is diagnosed with diabetes, so it is critical that patients continue to have affordable access to diabetes testing supplies to help them manage their disease," stated Papatya Tankut, VP pharmacy affairs at CVS Caremark. "CVS/pharmacy is committed to ensuring that Medicare patients can use their insurance coverage for test strips and other diabetes supplies. We also offer 90-day supplies of prescription test strips at the same low price as mail order."

Another resource CVS/pharmacy offers patients with diabetes is the ExtraCare Advantage for Diabetes program, which has helped more than 2 million members save money and better manage the disease since 2010, the company stated. The program is free and open to all members of the CVS/pharmacy ExtraCare savings and rewards program.

Cardholders can sign up at CVS.com/Diabetes. Once enrolled, patients and caregivers can earn double ExtraBucks Rewards on more than 100 products used to manage diabetes, and receive additional offers through an online newsletter and register receipts. Members also can log on to CVS.com/ExtraCare or access the CVS mobile app to view personalized ExtraSavings and ExtraBucks Rewards that are available, and choose to "print" or "send to card" their coupon savings and ExtraBucks Rewards.

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