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Court blocks Actavis asthma generic

BY Alaric DeArment

PARSIPPANY, N.J. — A federal court has blocked Actavis from distributing its generic version of a drug for treating asthma, the company said.

Actavis said the U.S. Court of Appeals for the Federal Circuit had issued an injunction against Actavis’ distribution of budesonide inhalation suspension at the request of AstraZeneca, which sells the drug under the trade name Pulmicort Respules.

Actavis launched its version of the drug in the beginning of April following a ruling by the U.S. District Court for the District of New Jersey that it did not infringe two of AstraZeneca’s patents on the drug. The latest court decision overturns the lower court’s ruling.

Pulmicort Respules is used to control and prevent asthma symptoms in children ages 1 through 8. The drug had sales of about $1.2 billion during the 12-month period that ended in January.

 

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Kashi introduces two new vegetarian steam meal options

BY Jason Owen

BATTLE CREEK, Mich. — Kashi, a natural food and lifestyle company, today announced the addition of two new Steam Meal varieties: Kashi Three Cheese Ravioli and Kashi Mushroom and Asparagus Risotto. Made with the signature Kashi seven whole grain blend and tasty flavor combinations, the new vegetarian Steam Meals offer two servings per bag and provide a convenient and nourishing alternative when a from-scratch meal isn’t an option.

Kashi Three Cheese Ravioli Steam Meal serves up Kashi 7 Multigrain Pasta filled with a creamy blend of ricotta, asiago and mozzarella cheeses, combined with spinach, basil and red peppers, as well as chickpea puree topped with a zesty garlic basil Mediterranean tomato sauce. Adding a nutritious spin to a classic dish, this meal delivers 23g of whole grains, 13g of protein and 5g of fiber per serving.

Kashi Mushroom and Asparagus Risotto Steam Meal combines rich crimini mushrooms and crisp asparagus with Kashi Seven Whole Grains & Sesame  pilaf, and is tossed in a flavorful parmesan cream sauce. This hearty risotto entree provides nearly a day’s worth of recommended whole grains in one serving with 45g, 12g of protein and 7g of fiber per serving.

"Our new Kashi Steam Meals for two are delicious, good-for-you versions of traditional comfort dishes that deliver what people like most about a homemade meal: real, quality ingredients and incredible taste," said Jeff Johnson, senior nutritionist and natural food and lifestyle expert at Kashi. "Convenient and nutritious, these are must-haves for the freezer at home and in the office."

The new flavors are available in the frozen aisle of grocers and natural food retailers nationwide for a suggested retail price of $6.95.

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Bayer discontinues “complete relief” claims for Alka-Seltzer remedy

BY DSN STAFF

NEW YORK — Bayer Healthcare last week reported it has discontinued certain advertising claims made in broadcast advertising for Alka-Seltzer Plus Severe Sinus Congestion and Cough, a sinus medication, following a challenge made by Procter & Gamble to the National Advertising Division, an investigative unit of the advertising industry’s system of self-regulation.

The express and implied claims at issue included: 

  • “Complete relief of your worst sinus symptoms;”
  • “I took something for my sinuses, but I still have this cough. Truth is a lot of sinus products don’t treat coughs . . . but Alka-Seltzer Plus Severe Sinus does. It treats your worst sinus symptoms, plus that annoying cough;”
  • “Try Alka-Seltzer Plus Severe Sinus Day and Night for complete relief from your worst sinus symptoms;” and
  • "Allka-Seltzer Plus Severe Sinus Congestion and Cough will entirely resolve all sinus symptoms."

After the challenge was filed, Bayer informed NAD that although it was confident it could substantiate the challenged claims, it had decided to permanently discontinue the use of the phrase “complete relief” in all advertising for the product.

NAD noted its appreciation for the advertiser’s voluntary action, the agency stated.

In reliance on the advertiser’s written assurance that all of the challenged “complete relief” claims have been permanently discontinued, NAD determined that no further action was necessary.

 

 

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