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Coupons.com apps reach 1 million download mark

BY Allison Cerra

MOUNTAIN VIEW, Calif. Coupons.com’s mobile applications for digital coupons have been downloaded more than 1 million times, including more than 300,000 downloads in the last 45 days.

The Grocery iQ and Coupons.com applications were designed for iPhone and Android phones. Grocery iQ is designed to create and manage grocery lists, while the Coupons.com app allows users to access, browse and select offers from Coupons.com, including coupons they can print for redemption, Save to Card coupons that load directly to their store loyalty cards and hyper-local Show & Save coupons they show on their mobile devices for redemption at point of sale.

“Our goal is to give consumers the money-saving offers they want — at the right place, at the right time. Our Coupons.com digital coupon platform uniquely allows us to engage consumers with relevant offers all along the path to purchase, from the moment they identify purchase need to actual purchase, including list building and in-store browsing, comparison and selection,” said Steven Boal, CEO of Coupons.com.

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Pampers by Cynthia Rowley hitting Target shelves in July

BY Allison Cerra

CINCINNATI Pampers has teamed up with renowned fashion designer Cynthia Rowley to bring fashionable diapers to Target shoppers this summer.

Pampers by Cynthia Rowley will be available in 11 colorful styles — for boys and girls — beginning in mid July at Target stores and on Target.com. Pampers by Cynthia Rowley incorporate a beautiful look and feel — giving discerning parents high performance, value and choice of style. The diaper collection, which will be available in pastel designs, including madras, stripes and printed ruffles, is suited specifically to babies and toddlers and delivers the perfect blend of utility and aesthetics.

“Of course parents want the very best for their little ones,” said Jodi Allen, Procter & Gamble’s VP North America baby care. “We also know that sometimes it’s the little things — like how a baby is clothed — that can bring added joy to mom and dad. While performance always comes first, we know that design is also important to parents. We’re pleased to introduce the first diaper line that brings together the best of these two worlds.”

For more information about the new Pampers by Cynthia Rowley collection to be available at Target and Target.com, visit Pampers.com.

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Eisai, SuperGen release data for Dacogen trial

BY Alaric DeArment

DUBLIN, Calif. Japanese drug maker Eisai has released data on a late-stage clinical trial of a drug for leukemia, Eisai’s development partner said Wednesday.

SuperGen said that while the injectable drug Dacogen (decitabine) did not show statistically significant superiority in overall survival in elderly patients with acute myeloid leukemia compared over treatments given to patients in the control group, “a trend was evident.”

Based on findings, Eisai plans to submit a regulatory application to the Food and Drug Administration seeking approval for Dacogen as a treatment for elderly patients with AML. The drug already is approved to treat myelodysplastic syndromes.

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