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Coupons drive BTS consumers into atypical channels

BY Michael Johnsen

As many as 90% of viewers indicated coupons or savings would incentivize them to purchase back-to-school products at a new store, according to an online survey of more than 500 AccentHealth viewers conducted in July. And 66% are likely to purchase back to school merchandise at a retail pharmacy in the future — up from 38% of current purchasers. To see more Patient Views, click here.

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Cost, quality and benefit — what BTS shoppers look for

BY Michael Johnsen

Product cost (83%), quality (82%) and academic benefits (78%) are the most important factors considered when purchasing back-to-school products, according to an online survey of more than 500 AccentHealth viewers conducted in July. Convenience associated with shopping the store (70%) and health-and-wellness benefits (64%) round out the top five important characteristics when shopping BTS. To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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More BTS shoppers focus on health and wellness

BY Michael Johnsen

Behind school supplies and apparel, health-and-wellness products rank third in terms of most commonly purchased product categories, according to an online survey of more than 500 AccentHealth viewers conducted in July. As many as 20% of respondents indicated they plan to buy more preventive care items for their child this year compared with last year. Of those shopping for college-bound students, 36% are buying OTCs and/or vitamins. To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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