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Coupon Network unveils ‘Print to Win a Jackpot’ digital couponing game

BY Antoinette Alexander

ST. PETERSBURG, Fla. — CouponNetwork.com, a provider of digital and printable coupons powered by Catalina Marketing, announced on Wednesday the launch of its “Print to Win a Jackpot” sweepstakes taking place this summer. 

The "Print to Win a Jackpot" sweepstakes is a weekly digital couponing game that gives CouponNetwork.com users a chance to win up to $10,000 a week just by printing coupons. The contest started June 11 and concludes on Sept. 2, with 12 weekly winners.  
 
“’The Print to Win a Jackpot’ sweepstakes is another couponing first for CouponNetwork.com,” stated Joe Henson, general manager of CouponNetwork.com. “The marriage of a social game with couponing is a natural. We know our couponing audience loves casual and social games. And we know brands relish the deep, ongoing engagement games create. Gamifying digital coupons is an important part of our overall social marketing strategy."
 
In "The Print to Win a Jackpot" sweepstakes, users and their friends determine just how big the prize will grow each week. The weekly prize pool starts at $1,000 and grows by a nickel every time a CouponNetwork.com user prints three coupons. Once a week, a random winner is selected from the pool of players who have printed three coupons. Players are encouraged to share the game with friends to make the weekly pool grow.

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National Rural Health Association backs Medicare Pharmacy Transparency bill

BY Michael Johnsen

ALEXANDRIA, Va. — The National Rural Health Association on Wednesday sent a letter to U.S. Rep. Cathy McMorris Rodgers, R-Wash., strongly supporting the bill she introduced in March — H.R. 4215, the Medicare Pharmacy Transparency and Fair Auditing Act. The bill helps safeguard patient access to independent community pharmacists and addresses abusive pharmacy auditing practices, while allowing legitimate Medicare Part D anti-fraud oversight to continue.

“With approximately 50% of independent community pharmacies located in towns with populations of 20,000 people or less, preserving access to pharmacy services in rural America is an important reason to support this bipartisan legislation," noted Douglas Hoey, CEO National Community Pharmacists Association, regarding the letter. “The National Rural Health Association is the leading advocate for rural healthcare concerns, so its support is noteworthy," he added. "This common-sense legislation will help ensure that when a pharmacist dispenses the right medication to the right patient at the right time as prescribed by a doctor, it isn’t a punishable offense simply because of a harmless clerical discrepancy. In addition, the bill returns the focus of pharmacy audits to their original intent of uncovering real fraud and requires that any funds collected during an audit be passed back to Medicare and beneficiaries, not retained by the middleman.”
 
In its letter, NRHA argues that the current pharmacy benefit manager business model must be reined in. The letter goes on to explain that “the obstacles faced by healthcare providers and patients in rural areas are vastly different and greater than those in other geographic areas.” As a consequence, the letter concludes, “inadequate access to a community pharmacist can reduce medication adherence and by definition, limits the ability of patients to benefit from the healthcare services provided by community pharmacies.”
 
Audit reforms have been enacted in nearly 20 states on a bipartisan basis, according to NCPA. Most recently, reforms have been enacted in Indiana, Kentucky, Maryland, Minnesota, Mississippi, North Carolina, North Dakota, Oklahoma, Tennessee and Utah.

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L’Oréal works to drive awareness of skin cancer risk in skin of color

BY Antoinette Alexander

NEW YORK — Beauty company L’Oréal is working to increase awareness that just because a person’s skin may be darker in color does not mean he or she is immune to skin cancer.

“By the year 2050, it is projected that more than half of the U.S. population will be comprised of what is considered today as ethnic minorities,” stated Michele Verschoore, medical director of L’Oréal Research and Innovation. “As experts in photoprotection, it is important for us to increase the awareness of the fact that people of color are not immune to skin cancer.”

To spread the word, L’Oréal has gathered new relevant data on skin cancer and sun protection in skin of color, which will be sent to all U.S. dermatologists.

Studies have consistently shown that people of color are more likely to wait until the disease has reached an advanced stage to visit the dermatologist or don’t visit the dermatologist at all. This is largely because of the common misconceptions about darker skin and skin cancer.

Darker skin does offer some increased protection against ultraviolet radiation, as people with dark skin have a higher melanin and eumelanin (brown-black pigment) content, which, in turn, reduces the risk of skin cancer induced by ultraviolet radiation from sun exposure. However, there is considerable skin color heterogeneity among people of color, and many people aren’t even aware of the risks.

In fact, recent surveys show that:

  • 65% of minority respondents believed they were not at risk for skin cancer;

  • 62% of African-American adult respondents have never worn sunscreen;

  • 31% of minority respondents have performed a self skin check;

  • 17% of minority respondents have gotten a skin check by a dermatologist; and

  • There has been a 3.4% increase in incidence of melanoma among Hispanic women in Florida.

Furthermore, the study from L’Oréal Research & Innovation found that the highest risk of DNA damages was in light to tan skin, which includes most Hispanics and some African-Americans.

“The lack of skin cancer recognition in patients of color is a problem and poses a serious health threat if left untreated,” stated Wendy Roberts, medical director of Desert Dermatology Skin Institute in Rancho Mirage, Calif. “When detected early, skin cancer is highly curable. That’s why people of color need to be aware of their risk and be vigilant about protecting their skin from the sun, as well as seeking help with skin lesions that do not heal.”

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