Surviving the Cough-Cold Season: A Category Promotion Review
During this webcast, ECRM lead business intelligence analyst Tanie Andraos discusses findings from ECRM Data's Ad Comparisons research covering the cough-cold category, highlighting trends in retailer and brand circular strategies and tactics.
To download the the PowerPoint presenation, click here.
NACDS Total Store Expo aims to drive pre-show engagement via social media campaign
ARLINGTON, Va. — The National Association of Chain Drug Stores has announced the launch of a major social media campaign to maximize Total Store Expo’s power to “Make Connections Happen.”
The social push aims to continue to attract new audiences — and thus new opportunities — to the event. The campaign also is geared to build the platform that companies can use to boost their visibility before and during the trade show and strategic exchange, which will be held Aug. 22-25 in Denver.
Introduced on NACDS-TV, NACDS’ campaign is utilizing Twitter, Facebook and LinkedIn to tell the story of what makes the NACDS Total Store Expo unique and game changing for attendees.
“This social media campaign is designed to leverage what’s truly important about this remarkable event. By far, the most important ingredient to the NACDS Total Store Expo’s success is the engagement of decision-makers across diverse functions within their companies, and across diverse segments of the industry. Also of importance is the total commitment to help attendees prepare thoroughly for the event – from their exhibit space to their meeting agendas and more,” said NACDS president and CEO, Steve Anderson.
He added, “The content that we are featuring in this social media campaign adds value, because it showcases the tremendous resources available to help participants engage in the meeting with maximum effectiveness. It also will present opportunities to continue to bring in new companies, and to give returning and new companies an opportunity to achieve added visibility as they engage online as well as on-site.”
About 90% of post-event survey respondents in the past two years indicating that they plan to attend the next year’s event.
The new social media campaign guides audiences to the NACDS Total Store Expo website, which features content to help all attendees plan and execute. Once again, the event also will feature a mobile app — currently in development — that will offer helpful resources.
On a related point, not only is NACDS employing social media in new ways to advance its meetings; it also is fostering awareness of the latest trends in corporate digital marketing strategies. In 2014, NACDS and AT Kearney partnered on a “Winning with Digital” study and a follow-up report that have proved valuable to retailers and suppliers alike.
“One axiom of association leadership is that an association should reflect the industry it represents. This new social media campaign, and our member services on related issues, are case-in-point,” Anderson said.
Energy and Commerce Committee passes Rx drug diversion bill
WASHINGTON — The House Energy and Commerce Committee on Thursday passed, by a voice vote in the full committee mark-up of the bill, legislation to help curb prescription drug diversion and abuse and protect patients in need of medication.
U.S. Reps. Tom Marino, R-Pa.; Peter Welch, D-Vt.; Marsha Blackburn, R-Tenn.; and Judy Chu, D-Calif., introduced H.R. 471, the Ensuring Patient Access to Effective Drug Enforcement Act, last month. Identical legislation introduced in the 113th Congress was passed by the U.S. House last fall.
Specifically, H.R. 471 would direct the Department of Health and Human Services to work jointly with the Drug Enforcement Administration and the Office of National Drug Control Policy to assess obstacles to legitimate patient access to controlled substances, and to identify how collaboration between agencies and stakeholders can benefit patients and prevent diversion and abuse of prescription drugs.
Industry leaders, including the National Association of Chain Drug Stores and HDMA, applauded the move.
“HDMA is delighted that H.R. 471 has cleared another milestone toward House passage. We thank Chairman Upton, the House Energy and Commerce Committee and the bill sponsors for their commitment to strengthening the relationship between pharmaceutical supply chain and regulatory stakeholders to help reduce prescription drug abuse and diversion,” stated HDMA president and CEO John Gray.
In a letter to the committee leadership ahead of Thursday’s mark-up, NACDS reiterated its support for this bipartisan legislation.
In a letter to committee chairman Rep. Fred Upton, R-Mich., and ranking member Frank Pallone, Jr., D-N.J., NACDS stated: “As the face of neighborhood health care, we seek to partner with policy-makers to develop and implement viable policies and strategies that empower law enforcement to protect Americans against the dangers of prescription drug diversion and abuse while maintaining legitimate patient access to needed medications.”
In the letter, NACDS emphasized the importance of policies, such as this bill that enables law enforcement to serve the public and act to address prescription drug diversion and abuse, while still maintaining patient access to medically necessary medications.
“We are pleased that the legislation would direct the Department of Health and Human Services to collaborate with the Drug Enforcement Administration and the Office of National Drug Control Policy to assess how patient access to medications could be adversely affected by federal and state law enforcement activities, and to identify how collaboration between agencies and stakeholders can benefit patients and prevent diversion and abuse of prescription drugs,” the letter stated.