BEAUTY CARE

Coty ups its offer for Avon

BY Allison Cerra

NEW YORK — In an effort to move forward with its acquisition of Avon, Coty has reached out to Avon’s board members in a letter, stating that Coty is willing to augment its original buyout offer.

Stating it was "disappointed by the current stalemate," Coty said Thursday in a letter that it is "revising [our] proposal to $24.75 subject to due diligence and the other conditions. This price represents a premium of over 36% to the original undisturbed closing price on March 6, 2012 before our initial proposal of $22.25 and also represents over $1 billion of incremental value to your shareholders, despite a materially weakened outlook for your business."

Last month, Coty reaffirmed its interest in Avon after the company rejected the unsolicited bid valued at $10 billion.

Coty requested in its letter to Avon’s board that the company respond by close of business this Monday. If Avon’s board again rejects the bid, Coty said it will withdraw its proposal.

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Aveeno, Rite Aid continue to support the Skin Cancer Foundation’s Road to Healthy Skin Tour

BY Antoinette Alexander

SKILLMAN, N.J. — The Skin Cancer Foundation’s Road to Healthy Skin Tour, presented by Aveeno and Rite Aid, once again is touring the country to raise skin cancer awareness.

This year, the Aveeno brand is hitting the road in the tour’s customized RV to make an estimated 85 stops in 27 states from March through September. It will provide free full-body skin cancer screenings, samples of Aveeno products and educational materials.

Since its start in 2008, the Road to Healthy Skin Tour, staffed with local volunteer dermatologists, has made approximately 330 stops, screening more than 13,000 people and detecting 239 suspected cases of melanoma.

Over the past 40 years, rates of melanoma in people aged 18 years to 39 years grew by 800% among women, and 400% among men. This year, an estimated 76,250 new cases of melanoma are projected to occur in the United States — up 6,020 cases from 2011 figures. Increased exposure to ultraviolet radiation is a key force driving this melanoma "epidemic," with indoor tanning among young women accounting for the disproportionate prevalence.

The Skin Cancer Foundation’s Road to Healthy Skin Tour is an example of the work that the Aveeno team is looking to highlight through its new Be An Active Natural Fund, established in April to inspire people and organizations to embrace the spirit behind Active Naturals. Throughout the year, the makers of Aveeno will award more than $300,000 in grants to the Skin Cancer Foundation and individuals whose inspirational efforts nurture beautiful change in themselves, their communities and the world around them.

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Heidi Klum to be the face of Unilever’s new Clear Scalp and Hair Beauty Therapy line

BY Antoinette Alexander

NEW YORK — Unilever has tapped model, producer, television host and designer Heidi Klum to help launch its new Clear Scalp and Hair Beauty Therapy line of nourishing shampoos and conditioners. Klum will star in the 360-brand campaign including TV, print and digital, beginning in May.

"When it comes to women’s hair care, the emphasis has traditionally been on the ends, yet 99% of hair’s natural strength and beauty comes from the scalp," Unilever’s U.S. hair care marketing director David Rubin said. "Scalp is skin and it is important to care for and nourish it just as we care for our skin. New Clear Scalp and Hair Beauty Therapy feeds the scalp and creates the right foundation for stronger, more beautiful hair in just seven days."

The hair care line is infused with Nutrium 10, which is a blend of vitamins and nutrients that are designed to nourish the scalp, creating the right foundation for strong hair from root to tip.

The new Clear Scalp and Hair Beauty Therapy shampoos and conditioners are available in six customized ranges to address various hair and scalp needs for women including: total care, damage and color repair, volumizing root boost, strong lengths, moisturizing dry scalp and complete care. The line will be available in stores this month.

The collection also includes Clear Men Scalp Therapy shampoos and 2-in-1s, which are specifically formulated to meet the hair and scalp needs for men, including: complete care, cool sport mint, clean and refresh, dry scalp hydration, and strong and full. The line will be available this month.

Specifically formulated to meet the hair care needs of African-American women is the new Clear Scalp and Hair Beauty Therapy Ultra Shea. It offers a fully customized range of hair care products including nourishing oil and balm, as well as shampoo and conditioner. The line also will be available this month.

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