Coty, National Geographic renew partnership for Pristine Seas program
PARIS — Following National Geographic Society’s successful expedition to the Pitcairn Islands (U.K. territory) in the Pacific Ocean, beauty brand Coty has announced the renewal of the partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water.
"This relationship with National Geographic is a cornerstone for Davidoff Cool Water. The link we have created with the ocean has grown stronger, and we feel it is essential to keep working on this partnership," stated Jean Mortier, president of Coty Prestige.
Today, the ocean covers 72% of the surface of the Earth, but only 1% is protected. National Geographic, through the Pristine Seas Project, seeks to protect some of the last pristine spots of the oceans and to create marine protected areas.
In 2012, the partnership kicked off with an expedition to the Pitcairn Islands in the Pacific Ocean. It was the first expedition conducted in the frame of the National Geographic and Davidoff Cool Water partnership. Enric Sala, a marine ecologist and National Geographic Explorer-in-Residence, led the expedition. More than 380 dives were conducted in the Pitcairn Islands waters, for a total of 450 person-hours underwater.
The surveys revealed pristine marine ecosystems with intact coral communities and healthy fish populations dominated by top predators, such as sharks. This demonstrates the global biological value of the Pitcairn Islands waters. The unaltered deep sea habitats of the Pitcairn Islands harbor unique biodiversity, including rare deep sea sharks and fish species completely new to science, Coty stated.
After seeing what the expedition team had found, the Pitcairn community voted unanimously for the protection of their waters in "September 2012: A proposal for the creation of what would be the largest marine reserve in the world around the Pitcairn Islands." The U.K. government is now studying the proposal.
Given the positive results of the partnership in 2012, both Davidoff Cool Water and National Geographic have expressed their respective intentions to continue the relationship within the framework of the Pristine Seas missions for 2013. Following the renewal of the partnership, Davidoff Cool Water will support the new Expedition that started offshore Chile on Feb. 7.
Consumers will have the opportunity to join Davidoff Cool Water in supporting the National Geographic Pristine Seas program. This year, the aim is to increase interaction with consumers through new in-store animations and digital actions.
Mintel: Activity in dry shampoo introductions is on the rise
CHICAGO — Dry shampoo introductions are on the rise as the segment accounting for 3% of global shampoo launch activity in 2012, up from 1% in 2008, according to new research from Mintel Beauty & Personal Care.
“The benefits of daily shampooing continue to be questioned, as many have argued that too-frequent washing can actually strip the hair of its natural oils, creating an opportunity for these waterless shampoos to shine,” stated Amy Ziegler, Mintel beauty and personal care analyst. “In addition, dry shampoo has made a serious case for convenient cleansing as it provides the functional cleansing benefits without the wash, rinse, repeat routine and directly ties into consumers’ ease of use expectations.”
Although availability of dry shampoos is widely accessible, consumer uptake remains relatively low. Only 16% of U.S. adults report some usage of a dry shampoo in the last year. Across U.K., Spain, France, Germany and Italy, usage is relatively similar to that of the United States, but peaks in the United Kingdom, where nearly a quarter (23%) of women are engaged in the segment, Mintel stated.
Convenience is a compelling attribute for consumers and plays a definite part in their hair care product purchases. In fact, 17% of women in the United Kingdom use dry shampoo when they don’t have time to wash their hair, and although this sentiment is less widely shared among the remaining Big 5 European countries (only 5% of women), it identifies an important consideration for manufacturers.
Manufacturers have responded to consumers’ preferences by incorporating convenient attributes into their dry shampoo product launches. The time/speed claim has been present in 53% of dry shampoos launched since 2009, making it not only the most frequently used claim in the segment, but also one of the fastest growing, according to Mintel’s GNPD.
“Consumers shop the hair care aisle with their individual needs in mind, preferring to buy products that directly speak to their hair type, condition and style. Dry shampoo is no different and is selected based on the same criteria. For women, product benefits trump low price to take the top spot on the desired attribute list,” added Ziegler.
Beauty enhancing claims are becoming more commonplace in dry shampoo launches and have been present in 19% of global introductions since 2009. Brightening and illuminating benefits have posted the most significant growth, with introductions more than doubling 220% between 2009 and 2011. In addition, more than half (53%) of U.S. women find the fragrance of their shampoo and conditioner to be an important characteristic, according to Mintel.
“In the future, the dry shampoo market will expand by way of unique fragrances, more beauty-focused benefits and new format types. Shine, which is not normally associated with dry shampoo, is a top priority for consumers and will therefore be a top priority for manufacturers,” Ziegler stated.
Sephora develops partnership program with local nonprofit organizations
SAN FRANCISCO — Sephora Americas has announced the launch of Values Inside Out, a partnership program matching Sephora stores across America with nonprofit organizations in their own communities.
Under this program, each store’s team of sales associates will have the opportunity to choose a local nonprofit they want to help through raising awareness, providing funds and contributing their own "sweat equity" to enable that organization to fulfill their mission over the course of 2013.
The initiative begins this week, as participating Sephora stores across the country announce their partnership with local nonprofits via a kickoff event on March 23. On this day, customers are invited to visit their local Sephora store to celebrate the initiative and learn more about the program and the nonprofit partner the store has selected.
Sephora plans to measure the results of the VIO Program annually by the amount of funds raised by each nonprofit as a result of the partnership and the number of volunteer hours contributed by Sephora associates during the year.
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