Coty names new chief science officer
NEW YORK — Coty has found someone to fill its chief science officer position. The company named former Revlon chief science officer and EVP research and development Daniel Ramos to the position Friday.
Ramos brings more than 20 years of R&D experience to Coty, having started his career at Procter & Gamble, first in Venezuela, then in the United States and Japan over the course of 11 years. From P&G, he moved to Reckitt Benckiser, where he was VP R&D health care and part of its global leadership team. He joined Revlon from RB. In his new position, he will report directly to Coty CEO Camillo Pane and be a member of Coty’s executive committee.
“I am delighted to welcome Daniel to Coty,” Pane said. “He has a strong track record in driving growth through consumer-led innovations and in building organizational capacity and capability. Daniel has experience in both emerging and developed markets, having worked and lived in Europe, North America, Asia and Latin America. He is entrepreneurial and has an attitude and outlook that are well aligned to Coty’s new ambition and culture.”
Ramos fills a position left vacant by former chief science officer Ralph Macchio, who retired in June after 25 years with Coty.
Makeup’s latest disruptor is Rihanna’s Fenty Beauty
NEW YORK — One of the most anticipated makeup launches this year is coming from an upstart whose namesake people already know. In partnership with LVMH’s Kendo Brands, Rihanna (full name Robyn Rihanna Fenty) launched Fenty Beauty Friday, bringing it to 1,600 Sephora stores in 17 countries.
The singer said that she designed 91-SKU product line after trying to find beauty products that worked for many skin types and tones. As a result, the products have a focus on difficult-to-match skin tones, as well as universal shades and formulas that work on different skin types. Fenty Beauty’s Pro Filt’r Soft Matte Longwear foundation features 40 shades, and the Match Stix Skinsticks have 30 shades in matte and shimmer finishes for contouring, correcting, concealing, highlighting and blush. It also includes blotting powder and paper, six highlighters, a universal lip gloss and various application tools.
“In every product, I was like, ‘there needs to be something for a dark-skinned girl, there needs to be something for a really pale girl and someone in between,’” Rihanna told reporters at the brand’s launch party. “You want people to appreciate the product and not feel like, ‘Oh, that’s cute, but it only looks good on her.’”
All the products are designed to help users create the look that Rihanna calls “the Fenty Face.” It includes a first step of a soft matte filter, a strategically placed highlight, and a focus on a shine-free look by blotting on the go.
“The Fenty Face was created for women of all skin tones, of all personalities," she said. “These steps are key to starting your makeup, no matter the look you're going for. This is where the fun begins.”
SLIDESHOW: Coty shows off top brands alongside innovation at Manhattan’s STORY
NEW YORK — Coty unveiled the 35th installation at constantly changing concept store STORY Thursday. The Beauty STORY installation explores beauty’s role as an outlet for self-expression by showcasing such Coty brands as CoverGirl, Sally Hansen, Rimmel and Clairol, and featuring experts that include Space NK founder Nicky Kinnaird, customized facial shop Heyday and tech partner Perfect, maker of the YouCam Makeup app.
“We are excited to sponsor the first-ever beauty STORY and invite consumers to engage with all our brands in an interactive and dynamic environment,” Coty SVP North America, consumer beauty, Shannon Curtin told Drug Store News. “Innovation, technology and personalization are incredibly important in beauty today, and STORY’s unique installations provide opportunities for consumers to explore our products and consider beauty as a form of self-expression.”
The installation features various brand activations that encourage interaction and rewards it with complimentary products. Among the activations are the Coty + YouCam AR Makeup Mirror, which lets customers try out new looks in augmented reality, and the CoverGirl A1-Array 3D Photo Booth — an experience developed by Super A-OK. The Clairol brand activation will be brought to life through a Perch Interactive touch-capacitive retail display system, and Rimmel’s activation will feature a Vengo Labs digital vending machine, which will dispense a complimentary Rimmel product for guests who pose for a photo against the in-store backdrop. And Sally Hansen will feature a DIY nail studio for customers to try out new looks.
The space also will host various events between Sept. 8 and Sept. 29, including makeup tutorials and touchups centered on the Rimmel and CoverGirl, a Sally Hansen manicure station and a Business of Beauty session featuring Kinnaird, who will discuss trends, insights and lessons about the current state of the beauty industry.
Beauty STORY will be open through Oct. 8. In addition to Coty products and activations, it will feature merchandise, treatments and technology rom Heyday Facials, One Two Lash, Phlur, Recliner, Smart Nora and Shh Silk, among other offerings that include K-beauty brands Patchology and Starskin Beauty, and the SimpleHuman smart magnifying mirror.