Coty names Euro RSCG Worldwide PR agency of record
NEW YORK — Coty has named New York-based agency Euro RSCG Worldwide PR (@erwwpr) the public relations agency of record for the company’s corporate communications business, and will focus on strategic messaging for Coty — specifically, media outreach and global message development.
The selection of @erwwpr for Coty’s corporate communications business will not affect Coty’s existing relationships with other agencies working on brand-specific public relations and marketing projects. Karina Meckel, @erwwpr’s lead strategist, will serve as global account director for Coty.
“We are confident that Euro RSCG, an award-winning entrepreneurial PR firm, is the right fit for Coty," Coty CEO Bernd Beetz said. "Coty has experienced tremendous growth over the past decade, and we believe that Euro RSCG is the ideal partner to bring Coty to a new level of brand recognition."
Tongue in cheek
PROVO, Utah — Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.
Two years ago, the company produced and posted its first YouTube video with a $500 budget, offering the product for sale online. The videos clearly struck a cord and today, online support has translated into securing space in 16,000 retail locations worldwide, including Walmart and CVS this fall.
Gifting season raises scents
Fragrance sales appear to be on the rise, and the outlook looks especially positive with the gifting season upon us.
According to a recent report by market research firm Mintel, drug store sales of fragrances are projected to grow by 1.1% in 2011 to reach $509 million — the first growth of this kind since the start of the recession.
Mintel noted that increasing gifting opportunities will be an important means of growing business and expanding a consumer base within fragrance. According to the research, those who are least likely to report owning a fragrance appear the most likely to have received a fragrance as a gift.
The article above is part of the DSN Category Review Series. For the complete Gift Sets Sell-Through Report, including extensive charts, data and more analysis, click here.