BEAUTY CARE

Coty, Katy Perry ink fragrance partnership

BY Antoinette Alexander

NEW YORK — Coty has signed singer, songwriter and entertainer Katy Perry to develop and market her own line of signature fragrances. As part of the project, Coty will also distribute the artist’s successful existing fragrance portfolio, comprised of Purr and Meow!, effective immediately.

Perry joins Coty’s list of brands that include Calvin Klein, Chloe, Marc Jacobs and Playboy, among many others.

"We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty," stated Renato Semerari, president of Coty Beauty. "Katy is original and daring — her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation."

Eight-time Grammy nominee Katy Perry is one of the best-selling recording artists of this era. Her album "Teenage Dream," which has sold more than 5 million copies and 50 million single downloads to date, has remained in the top 40 album charts since its release two years ago. Perry is a global superstar, touring the world with soldout arenas, including 124 live shows in her 2011 California Dreams tour. The tour is documented in this summer’s hit 3D feature "Katy Perry: Part of Me," which is already the fourth-biggest music documentary of all time.

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Braun survey: Most shavers replaced every few years; men desire longer-lasting gifts

BY Antoinette Alexander

CINNCINATI — Given that most shavers are replaced every few years, men are in need of longer-lasting gifts, according to a new survey by Braun, a subsidiary of Procter & Gamble.

A new survey from Braun revealed that 72% of respondents will shop for two to five men this holiday season. Forty-three percent believe their father is the hardest male to shop for during the holidays, followed by friends (30%), brothers (19%) and grandfathers (8%). With 79% of males today still using holiday gifts they received seven years ago, gift-givers are in search of products for the men on their shopping list that promise durability and longevity, the survey concluded.

In light of the findings, Braun is promoting its Braun Series 7 electric shaver, which has been engineered and lab tested to last seven years. Most (51%) men surveyed shave five to seven times per week, and 58% have received an electric shaver as a gift in the past. However, most (34%) men expect an electric shaver to last only three to four years.

Dedicated teams of engineers and scientists put Braun Series 7 through more than 50 quality tests to simulate a five minute shave seven days a week for seven years to guarantee that giving a Series 7 this holiday season means giving a gift that will last the long-haul. Each shaver includes 300 components and is fully constructed in Germany.  

Braun Series 7 is available in department/specialty and mass merchandise stores, online and club stores. The suggested retail price ranges from $229 to $289.

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New PowderWorks powder-based facial exfoliant ‘rolls away’ dead skin cells

BY Antoinette Alexander

ATLANTA — PowderWorks has introduced a new facial exfoliant that is powder-based and remains a powder even after it is massaged onto the face, promising to leave skin with a clean feel and no residue buildup.

The all-natural facial exfoliant is formulated with a patent-pending rolling action technology and is housed in a shaker for ease of use. An alternative to scrubs and facial peels, PowderWorks is infused with natural oils to polish and soften skin as it literally "rolls away" the dead skin without harming the healthy layers. It is created for all skin types, and in particular for sensitive skin.

"I am really excited that PowerWorks facial exfoliant is now available to consumers — women, men and teens. We are confident that this will become very popular. So far, the response has been overwhelming. My two teenage daughters and I all have very sensitive skin, and we have tried a variety of facial exfoliants and were not satisfied and experienced side effects, such as irritation," stated Leslie Granberry, founder of PowderWorks. "I was in search of an effective treatment and could not find one, so I decided to create my own skin care facial product. My husband and I teamed up and consulted with industry and skin care experts; and after two years of [research and development], PowderWorks facial exfoliant has launched. What we created is an exceptional and high-quality facial exfoliant that is very different."  

How to use: First, lightly dampen your clean face with water. Secondly, shake desired amount of the powder onto your moist fingertips. Thirdly, massage onto face in circular motion and thoroughly rinse the face with water and pat dry. Recommended use is twice a week for all skin types. It is also safe enough to use around the sensitive eye and lip area and to use on the back of hands, the company stated.

Packaged (100% recyclable) in a 2-oz./60-mL shaker, it retails for $39, and consumers can purchase online at ThePowderWorks.com.

Founded in 2010 by two entrepreneurs and husband and wife team, Leslie and Marc Granberry. The company is based in Atlanta and plans to roll out additional skin care products within the next six months.

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