BEAUTY CARE

Coty inks fragrance deal with Heidi Klum

BY Antoinette Alexander

NEW YORK — Celebrity and supermodel Heidi Klum has teamed up with Coty to develop and market her own signature fragrance called Heidi Klum Shine.

The fragrance is expected to launch in fall 2011. The fragrance will be distributed worldwide and will be managed by the Coty Beauty division.

Marketing plans for the fragrance currently are in development, and the company is expected to reveal additional information closer to the launch.

"We are excited to work with Heidi and capture her energy and femininity in her new signature fragrance," stated Bernd Beetz, Coty CEO. "Heidi is an international powerhouse and role model, and her fragrance will bring her even closer to her adoring fans around the world. Heidi’s natural beauty radiates from the inside out and is the perfect addition to the Coty family."

Beginning her career as a model and cover girl, Klum has gone on to create an extensive portfolio, including designing an activewear collection called Heidi Klum for New Balance, sold exclusively on Amazon.com, and executive producing and hosting three TV shows: "Project Runway" and "Seriously Funny Kids" on Lifetime, and "Germany’s Next Top Model by Heidi Klum." She also has served as artistic adviser and the face of European cosmetics company Astor, among other projects.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Mr. Bubble turns 50, gets makeover

BY Antoinette Alexander

CHASKA, Minn. — Mr. Bubble bubble bath is celebrating its 50th anniversary. To celebrate this milestone, the Mr. Bubble character has been updated, and the products will feature a special birthday label throughout 2011.

Debuting this spring is the new Mr. Bubble character, which has been redesigned with brighter colors and deeper dimensions to be more kid-friendly. In addition, the four bubble baths — including original bubble and extra gentle, both available in 16-oz. and 36-oz. bottles — will feature birthday-themed packaging for 2011 for even more shelf appeal.

Introduced by Gold Seal Co. in 1961, Mr. Bubble originally was developed as a powdered bubble bath and then launched in a liquid formula in 1972.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

New USDA seal helps consumers identify products made with renewable resources

BY Antoinette Alexander

WASHINGTON — The U.S. Department of Agriculture has launched a new product label to help consumers easily identify those products composed of — or partially composed of — renewable resources.

The voluntary product certification and labeling is for biobased products, which are those products composed wholly or significantly of such biological ingredients as renewable plant, marine or forestry materials. The label indicates that the product has been certified to meet USDA standards for a prescribed amount of biobased content.

In recent years, consumers have expressed a greater desire for eco-friendly products. However, consumer confusion also has been on the rise as more manufacturers develop products with natural or "green" claims. Furthermore, research firm Mintel predicted that the "’down-to-Earth" trend will impact beauty in 2011 as "free-from formulas — a key trend in 2010 — continue to evolve in an effort to avoid petrochemically derived ingredients."

"Today’s consumers are increasingly interested in making educated purchasing choices for their families," stated Kathleen Merrigan, USDA’s agriculture deputy secretary. "This label will make those decisions easier by identifying products as biobased. These products have enormous potential to create green jobs in rural communities, add value to agricultural commodities, decrease environmental impacts and reduce our dependence on imported oil."

With the launch of the label, the USDA BioPreferred program now is comprised of two parts: a biobased product procurement preference program for federal agencies and a voluntary labeling initiative for the broad-scale marketing of biobased products.

Through implementation of the BioPreferred program, the USDA already has designated roughly 5,100 biobased products for preferred purchasing by federal agencies.

The USDA estimated that there are 20,000 biobased products currently being manufactured in the United States and that the growing industry as a whole is responsible for more than 10,000 jobs.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES