Coty inks deal with Roberto Cavalli
NEW YORK Coty Inc. has signed a licensing agreement with Italian fashion brand Roberto Cavalli Group to create, develop and distribute Roberto Cavalli and Just Cavalli fragrances.
The agreement will start July 2011, when the existing fragrance license agreement for Roberto Cavalli and Just Cavalli expires. The new agreement with Coty, which will manage the license out of its Coty Prestige division, also will allow for the development of Roberto Cavalli and Just Cavalli fragrances internationally. Financial terms of the agreement were not disclosed.
The first launch of the new fragrances under the new license is expected to be in spring 2012.
“With his colorful and elite sense of style, Roberto Cavalli brings an undeniably unique signature to fashion. He has impressively influenced trends for decades, establishing himself as a world-renowned fashion icon,” stated Bernd Beetz, CEO of Coty Inc. “This is the ideal time to combine Roberto’s fashion power with Coty’s fragrance expertise. I’m proud to welcome Roberto as an esteemed member to the Coty family.”
Carmex enters skin care category
MILWAUKEE Carma Labs, the maker of Carmex lip balm products, is expanding beyond lip balm for the first time with the launch of its new skin care product line: Carmex healing lotion and Carmex healing cream.
Carmex skin care products will be available exclusively at all Walgreens locations in the United States and Walgreens.com beginning in August, and through Drugstore.com beginning in September.
"For years customers have asked us to develop a skin care product that works as well as the lip balm," stated Paul Woelbing, president of Carma Labs. "We’re leveraging our 73 years of experience to bring the healing power of Carmex to skin and to give our customers what they’ve been asking for."
The lotion is for everyday use, while the cream is intended for more intensive healing.
Carmex healing lotion features aloe and vitamin E to moisturize, heal and protect skin from dryness. It has a light scent and is formulated for daily use.
Carmex healing cream is a thicker, more concentrated formula that penetrates deep into the skin to repair extremely dry, cracked skin. It features nine concentrated healing and moisturizing ingredients and can be used anywhere on the body. It is particularly effective on areas that typically get very dry, like the hands, feet, elbows and knees.
The suggested retail price for the new Carmex healing lotion and healing cream is $5.99 each.
Water Pik launches new flosser
FORT COLLINS, Colo. Water Pik, a developer and manufacturer of personal healthcare products, has developed the new Waterpik Water Flosser, which uses pulsating water to clean between teeth and below the gum line.
According to the manufacturer, the University of Amsterdam conducted a clinical study comparing the Waterpik Water Flosser with traditional string floss and the Water Flosser was clinically proven to be twice as effective as traditional floss for improving gum health. In another study recently conducted by the University of Southern California School of Dentistry, the Water Flosser removed 99.9% of plaque from treated areas.
“Our data shows that 80% of Americans don’t floss regularly and 75% have some form of gum disease, so these new clinical research results are extremely relevant, because they show that people finally have an easier and more effective alternative to traditional floss,” stated Jay McCulloch, VP of marketing for oral care products for Water Pik.