Coty Inc. CEO named member of Maidenform board
ISELIN, N.J. Coty Inc. CEO Bernd Beetz has been appointed to the board of directors for Maidenform Brands, a marketer of intimate apparel. Beetz also will function as a member of the nominating and governance committee.
“We are delighted to welcome Bernd to our board of directors,” stated Maurice Reznik, CEO of Maidenform. “Bernd had demonstrated strong leadership at Coty Inc., and his broad retail, marketing and international experience will serve our company well.”
Since 2001, Beetz has served as the CEO of Coty. Prior to joining Coty, Beetz served as president and CEO of Parfums Christian Dior France, a subsidiary of LVMH. From 1974 to 1998, he held various management positions throughout Europe at Procter & Gamble.
“A leader in their industry, Maidenform continues to experience great success developing innovative products for women worldwide,” stated Beetz. “I’m thrilled to join the Maidenform board.”
Naturally Fresh Deodorant Crystal rolls out new scents
POMPANO BEACH, Fla. Naturally Fresh Deodorant Crystal, which is a TCCD International brand, has rolled out eight new products in four different scents.
“Our new scented products offer yet another option for those seeking a more natural, healthy lifestyle, or for those allergic to conventional deodorants,” stated Ted Alflen, CEO and founder of Naturally Fresh Deodorant Crystal. “Like all of our product line, the new scented roll-on and spray mist formulas are extremely gentle, yet amazingly effective with 24-hour protection.”
The new lineup includes the Naturally Fresh Deodorant Crystal Roll-On and Spray Mist formulas in Ocean Breeze, honeydew melon, lavender and papaya fusion. The products are 100% natural and contains no harmful aluminums or parabens.
According to the company, the products function as natural deodorants that kill odor-causing bacteria while permitting the pores to excrete toxins naturally.
The products are available at select locations including Walmart, CVS, Kroger, Publix and Whole Foods Market.
Deborah Gibson tapped as Murad’s spokeswoman
EL SEGUNDO, Calif. Murad Inc., a skin care company whose products are sold at several locations, including Sephora and Ulta, has tapped singer/songwriter and pop icon Debbie Gibson to be its new spokeswoman.
Gibson joins Joan Lunden, former host of ABC’s “Good Morning America,” and Josie Bissett. Gibson will be seen on Murad’s new infomercial launching early 2010.
The new infomercial will also feature a song from her forthcoming album. The song suggests finding and celebrating radiance both inside and out at any age, which is in line with the Murad Inclusive Health Philosophy.
“Our Inclusive Health Philosophy focuses on addressing internal, external and emotional self-care,” stated Howard Murad, founder of Murad and associate clinical professor of medicine at UCLA. “Deborah is an excellent example of how Inclusive Health can increase not only beauty, but health and happiness through supporting the mind, skin and body. She speaks about embracing and being empowered by who you are at every age, while personally achieving that goal through maintaining a healthy physical and emotional balance.”