BEAUTY CARE

Coty to donate proceeds from new fragrance to opera

BY Antoinette Alexander

NEW YORK Coty Inc. has announced the launch of La Voce by Renee Fleming, a new limited edition prestige fragrance honoring Fleming, a Metropolitan Opera star soprano.

The company will donate its proceeds from sales of the fragrance to the Metropolitan Opera. Fleming will be the face of La Voce by Renee Fleming in all of the advertising and promotional materials.

The fragrance debut will coincide with the Metropolitan Opera’s Opening Night Gala starring Fleming on Sept. 22. Beginning in late fall, the fragrance will be sold through a select number of high-end retailers worldwide, in addition to the Metropolitan Opera’s Web site and its Lincoln Center shop in New York City.

“It is truly an honor to create a fragrance that captures Renee Fleming’s extraordinary artistry, as well as the uniqueness of the opera for the beauty of the performing arts,” stated Bernd Beetz, chief executive officer of Coty. “Our support of the Metropolitan Opera reflects our supreme dedication to philanthropy, arts and culture. We are delighted and honored to contribute to the world’s most widely heard and known opera company.”

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Pritchard appointed P&G global marketing officer

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced a string of organizational moves, including the appointment of Marc Pritchard as global marketing officer, effective Aug. 1.

Pritchard, currently president of strategy, productivity and growth, succeeds James Stengel, who will retire Oct. 31 after 25 years of service. Until his retirement, Stengel will work on special projects and the transition, continuing to report to Robert McDonald, chief operating officer.

“Jim Stengel has reinvigorated P&G’s marketing function and strengthened P&G’s capability as one of the world’s leading brand builders,” stated A.G. Lafley. P&G’s chairman of the board and chief executive officer. “Jim has helped change the way P&G markets our brands by challenging traditional marketing models and setting new standards for P&G marketing rooted in deep consumer understanding.”

Commenting on Pritchard’s appointment, Lafley stated, “Marc Pritchard is the right leader at the right time to take P&G marketing into the future. He’s a committed brand builder with more than 25 years experience and a proven track record of leadership results. He’s worked side-by-side with Jim Stengel for the past two years to strengthen P&G’s brand-building capability and his deep knowledge and experience in branding, innovation and go-to-market capability will enable him to drive ongoing brand-building excellence.”

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P&G rings NYSE opening bell, touts new men’s products

BY Antoinette Alexander

NEW YORK Procter & Gamble rang the opening bell at the New York Stock Exchange on Friday to mark the beginning of a new era in men’s grooming for the Gillette brand as it has entered two new categories—men’s hair care and body wash.

“We’ve earned the trust of the more than 600 million men who start their day with a Gillette razor,” stated Chip Bergh, group president of global personal care for P&G. “By offering superior deodorant, body washes and shampoos, we are able to reward that trust by giving guys what they want and need in other areas of their grooming routines.”

Introduced in June is the new Gillette hair care line for men that includes six shampoos and one conditioner, ranging from a deep cleaning formula to a hydrating conditioner. The suggested retail price is $4.49 each.

In May, the brand launched the new 2-in-1 Body Washes that are available in three variants: Gillette Gentle Clean Shampoo + Body Wash, Gillette Oil Control + Face Body Wash and Gillette Dry Skin Hydrator + Body Wash. Each body wash features a dual-phase technology that keeps cleansers and hydrators in separate internal compartments within the same bottle until they are combined in the shower.

The announcement comes shortly after Gillette Fusion became the 24th P&G brand to reach $1 billion in sales—a milestone it achieved faster than any other P&G brand. The five-blade Fusion razor system, introduced in 2006, is sold in 80 countries worldwide.

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