BEAUTY CARE

Coty Beauty unveils Beyonce Pulse fragrance

BY Antoinette Alexander

NEW YORK — Coty Beauty has announced the launch of the newest scent in the Beyonce Parfums portfolio, Beyonce Pulse, which will debut in September.

Pulse will join the Heat and Heat Rush collections. The launch of Pulse will be supported with global integrated sales and marketing activity, including a print and TV ad campaign starring Beyonce, to be featured in more than 60 countries. In addition, social media and online programs will speak to Beyonce’s global fan base via e-commerce, Twitter and Facebook. Pulse TV ads will begin airing in August.

"We are excited to follow the success of Beyonce Heat and Heat Rush with the launch of Pulse, sure to be another star fragrance for Beyonce Parfums," Coty Beauty SVP Steve Mormoris said. "Like Beyonce herself, Beyonce Pulse is powerful, feminine and one-of-a-kind. The woman who wears Beyonce Pulse is impossible to ignore."

Packaged in an inverted chrome bottle, Pulse makes a visual statement. "I’m very proud of the Pulse packaging," Beyonce said. "I wanted to do something completely out of the box and modern, so we created the upside-down, faceted bottle that highlights the blue juice inside. The chrome cap is inspired by my stage costumes, which I love because it incorporates fashion into the overall design … and I love fashion."

"Pulse truly is a game-changer in the category," Mormoris said. "We have been able to for the first time meld citrus and gourmand for a truly innovative product. That coupled with Beyonce’s signature energy and style makes Pulse distinctive in every way. It’s sure to become an iconic fragrance."

The Beyonce Pulse Collection will be available September at select perfumery chains and department stores across the globe.

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U.K. Office of Fair Trading OKs Unilever’s partial divestment of bar soap business

BY Antoinette Alexander

LONDON — Unilever’s offer to shed some of its bar soap business to win United Kingdom competition approval for its acquisition of hair and personal care products manufacturer Alberto Culver was accepted by the U.K. Office of Fair Trading.

"Following a consultation, and having carefully assessed the financial position and commitment of the purchaser, Lornamead, we are satisfied that this divestment will ensure there continues to be effective competition in this market," said Ali Nikpay, OFT senior director for U.K. Office of Fair Trading.

While the Cidal and Wright’s brands are to be sold outright, the divestment of the Simple brand for bar soaps is to be affected by a perpetual and royalty-free licence covering the United Kingdom, Ireland and the Channel Islands, the OFT stated.

The U.S. Department of Justice already granted Unilever clearance for the $3.7 billion acquisition after agreeing to sell the hair care brands Alberto VO5 in the United States from the Alberto Culver portfolio and Rave from the Unilever portfolio.

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Sunbow officially unveils kid-friendly sun care products

BY Antoinette Alexander

NEW YORK — Sunbow officially unveiled at a press event in New York on Wednesday its new line of sun care products specially designed for children.

The new product line is comprised of seven SKUs formulated with micronized zinc oxide formulas to provide a strong UVA/UVB barrier without the chemical actives, such as oxybenzone or octinoxate.

Animated characters from Nickelodeon’s popular series "Dora the Explorer" and "SpongeBob SquarePants" grace the front of the Sunbow sprays, tubes and sticks to help get children excited about the application process. Furthermore, the formulas go on as a color but dry clear so children won’t miss a spot.

The line, which is currently hitting retail shelves, includes:

  • Sunbow zinc oxide cream ($12.99), with Dora the Explorer (pink formula) and SpongeBob SquarePants (yellow formula);

  • Sunbow sunscreen spray ($9.99), with SpongeBob SquarePants (yellow formulas) and Dora the Explorer (pink and blue formulas). It has a bubblegum fragrance; and

  • Sunbow Sun Stick ($7.99) with SpongeBob SquarePants (yellow formula) and Dora the Explorer (pink formulas). The sun stick also has a bubblegum fragrance.

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