BEAUTY CARE

Coty adds Home Skin Lab to its portfolio

BY Alaric DeArment

PARIS A division of beauty and fashion giant Coty will add another brand to its portfolio, the company has announced.

On Friday, Coty Prestige introduced Home Skin Lab by the Dr Pastorek Institute, a brand inspired by plastic surgeon Dr. Norman Pastorek.

“Given Dr. Pastorek’s experience and the utmost respect he and his wife have earned throughout the medical community, Coty could not have partnered with a more appropriate team to create top-of the line Skin care products,” said Michele Scannavini, President, Coty Prestige.

The product is available in five protocols, each comprising a 28-day treatment: Ageless, which guards against the signs of aging; Wrink’less, which reduces wrinkes; Firmness, which increases skin density; Brightness, to improve dull complexions; and Pureness, which reduces skin oils.

“Home Skin Lab by Dr Pastorek Institute is an opportunity for Coty Prestige to enter the cosmeceutical segment which is growing at a tremendous pace in the United States and is starting to make significant inroads in the rest of the world,” Scannavini said.

Home Skin Lab will become available in the U.S. and Europe in September.

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Sephora extends Acxiom contract for two years

BY Antoinette Alexander

LITTLE ROCK, Ark. Beauty retailer Sephora has extended its contract with Acxiom for integrated digital marketing solutions for an additional two years.

Acxiom has been working with Sephora since September 2005, providing the technology platform and digital marketing services that power the retailer’s integrated digital marketing communications to email subscribers and loyalty program members, Beauty Insiders.

For example, using Acxiom’s IMPACT technology platform, Sephora is able to incorporate more complex rules for segmenting customers based on their beauty profile, according to Acxiom. The retailer can now tailor product recommendations and special offers based on traits such as eye and hair color or skin type.

In addition, Sephora is using Acxiom’s integrated transactional messaging capabilities to create HTML email communications for shipping confirmations. Before implementing Acxiom’s platform, these transactional communications were sent as plain text messages, leaving little room for branding, up-sell or cross-sell opportunities.

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Bissett to star in Murad’s Resurgence infomercial

BY Antoinette Alexander

LOS ANGELES Murad Inc., which markets Dr. Howard Murad’s doctor-branded skin care and medical spa movements, has announced the TV debut of an infomercial for its Resurgence featuring “Melrose Place” star Josie Bissett.

The 30-minute infomercial features Murad founder, dermatologist Dr. Murad and Bissett. Bissett discusses how Resurgence helped restore her own youthful appearance.

“Resurgence is a top performer in spas. The infomercial gives us an exciting opportunity to reach and educate a wide audience about Murad,” stated Murad chief operating officer Richard Murad.

Murad products are available in more than 33 countries and is available at Sephora and Ulta and other locations.

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