BEAUTY CARE

Coty to acquire Philosophy

BY Allison Cerra

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Coty said it would acquire Philosophy from global alternative asset manager the Carlyle Group. The acquisition of the Philosophy product line — which is sold in Sephora, Ulta and other premier retailers, and is expected to generate sales of more than $200 million in 2010 — will diversify and enhance Coty’s prestige division.

Financial terms of the transaction were not disclosed.

"Philosophy is one of the beauty industry’s most prestigious brands and a fantastic addition to the Coty family," said Bernd Beetz, Coty CEO. "This acquisition will allow Coty to strengthen its presence in the skin care category, which is one of our key strategic objectives."

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Vaseline Intensive Rescue seeks to end dry skin

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Vaseline Intensive Rescue, a Unilever brand, is on a mission to rescue dry skin this winter by sending out the Dry Skin Patrol team.

The team is comprised of real women who know what it’s like to have dry skin and is charged with putting their skin and lotion to the test at some of the country’s harshest winter activities for skin. Serving as the team’s leader is Wendie Malick, an actress and star of TV Land’s "Hot in Cleveland."

 

Vaseline Intensive Rescue, a line of therapeutic body lotions, found the women blogging about their dry skin online and sent them the product. Now, the brand has rallied the group to become ambassadors for their mission to deliver 1 million good skin days by the end of the winter season. The Dry Skin Patrol members will get face-to-face with some brutal dry-skin torture tests, including the:

  • Philadelphia Marathon;

  • Aspen Winternational;

  • Coney Island Polar Bear Plunge; and

  • John Beargrease Dog Sled Marathon.

 

At each event, Vaseline will give out free samples and offer skin care advice. All of the samples distributed will count toward Vaseline’s goal of delivering 1 million good skin days this winter.

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NYC New York Color unveils 2011 product offerings

BY Antoinette Alexander

NEW YORK NYC New York Color, a Coty brand, is gearing up for spring 2011 with the launch of several new products for eyes, lips and face.

 

NYC New York Color has revamped its line of mascaras and developed specific formulas and brushes to lift, lengthen, volumize or curl lashes. New products include:

  • Sky Rise lengthening mascara ($1.99) with Lift and Stretch technology;

  • City Curls curling mascara ($2.99) with new Curl Xpress technology;

  • Show Time volumizing mascara ($3.99) with Volume Matrix technology;

  • Show Time volumizing waterproof mascara ($3.99) with a flexible polymer system;

  • High Definition separating mascara ($4.99) with Precision Lash technology; and

  • High Definition volumizing mascara ($4.99) with Dual Response technology.

 

To create smoldering, smokey eyes, the brand has developed new Individual Eyes Custom Compact-Smokey Eyes. The all-in-one compact includes a primer, illuminator, four pressed shadows and a double-ended applicator. Each compact is designed to complement eye color, and the shades include smokey browns, smokey blues and smokey greens. The price is $4.99 each.

For long-lasting lipwear, there’s the new Smooch Proof 16HR lip stain ($4.99). The lightweight, transfer-proof stain is available in 10 stay-put shades.

Also for lips, there’s the new liquid lipshine ($2.49). The vitamin-infused lip gloss leaves lips soft and moisturized with up to 20% increased hydration. Liquid lipshine is available in 10 high-shine shades.

For face, there’s the new Skin Matching foundation ($3.99) with shade-adjusting technology, smooth skin liquid concealer ($3.99) to cover under-eye circles and a relaunch of Smooth Skin liquid foundation ($2.99) for ultra-lightweight, blendable coverage.

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