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Cottonelle brings back promotion for flushable moist wipes

BY Allison Cerra

DALLAS — Cottonelle is bringing back its Get Fresh With a Friend program that allows consumers to get a free tub of the brand’s flushable moist wipes and send one to a friend or family member.

Consumers that visit GetFreshWithAFriend.com can receive a coupon for a free One Touch dispensing tub of Cottonelle flushable moist wipes with a Cottonelle Easy Reach hanger for themselves and a friend by providing their mailing address and their friend’s email address. A 42-count tub of flushable moist wipes carries a suggested retail price of $2.89. The offer is limited to one tub per person with a valid email address and home address, while supplies last.

“We received such an overwhelming response to our initial Get Fresh With a Friend program that we knew we had to satisfy such strong consumer demand by bringing it back in 2011,” said Cherie Kamin, Cottonelle brand manager. “While bathroom habits are not always the most comfortable topic to discuss, Cottonelle flushable moist wipes users are passionate about their love for the fresh clean that they get from using the product. Sending a free tub to someone they care about is an easy way to show friends and family what ‘getting fresh’ is all about.”

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Publix’s Q1 boosts stock price

BY DSN STAFF

LAKELAND, Fla. — Strong earnings and sales growth in the first quarter helped drive up Publix’s stock price.

Publix’s sales for the first quarter of 2011 were $6.8 billion, a 4.4% increase from last year’s $6.5 billion. Comparable-store sales for first quarter 2011 increased 2.8%. Net earnings for the quarter were $398.2 million, compared with $364.4 million in 2010, an increase of 9.3%. Earnings per share for the first quarter increased to 51 cents for 2011, up from 47 cents per share in 2010.

Effective May 1, Publix’s stock price increased from $20.90 per share to $21.65 per share, the company reported. Publix stock is not publicly traded and is made available for sale only to current Publix associates and members of its board of directors.

“Although the economy continues to be weak, I’m pleased our strong operating performance resulted in another increase in our stock price,” said Publix CEO Ed Crenshaw. “Our Publix associates continue to make us a leader in our industry.”

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Rite Aid Foundation donates funds to tornado victims

BY Alaric DeArment

CAMP HILL, Pa. — The philanthropic arm of retail pharmacy chain Rite Aid is donating $100,000 in money and supplies to victims of tornadoes in Alabama and Tennessee, the company said Friday.

The Rite Aid Foundation said it would donate $50,000 to the Red Cross and also would donate $50,000 worth of water, snacks, batteries, flashlights, first-aid products, diapers, baby formula and cleaning supplies.

“Our hearts go out to the victims’ families and communities affected by these devastating tornadoes,” Rite Aid Foundation president Mary Sammons said. “One of Rite Aid’s core values is to be caring neighbors in the communities we serve, and we are proud to partner with the American Red Cross and assist them in their mission of helping those most affected by the tornadoes in Alabama and Tennessee.”

A tornado outbreak last week is estimated to have caused more than 340 deaths and billions of dollars in damage, making it the deadliest outbreak since the one in early April 1936, which left 454 people dead, also mostly in the South.

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