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Cott to acquire Cliffstar

BY Allison Cerra

NEW YORK One of the world’s largest nonalcoholic beverage companies has signed a definitive agreement to acquire one of the leading suppliers of private-label beverages and producer of apple, grape and cranberry juices and juice-blends in North America.

Cott said it would purchase the privately held Cliffstar for cash consideration of $500 million, payable at closing and subject to adjustments for working capital and other items.

“As the clear leader in private-label shelf-stable juice, Cliffstar is an ideal partner for Cott as we strengthen our position in private-label beverages,” said Jerry Fowden, Cott CEO. “A combination with Cliffstar expands Cott’s product portfolio and manufacturing capabilities, enhances our customer offering and growth prospects, and improves our strategic platform for the future. Combined with Cliffstar, Cott will be a more diversified company with long-term advantages for our shareowners and retailer partners.”

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Delicious fun arrives in Jelly Belly crayons

BY Allison Cerra

FAIRFIELD, Calif. The world is getting more colorful with Jelly Belly crayons.

The 1-oz. Jelly Belly crayons have real crayon tips in colors to match the Jelly Belly beans inside. The crayons come in color/flavor combinations of cotton candy, berry blue, very cherry, sour orange and green apple.

The suggested retail price is $2.49 per crayon. The crayons will be avalable in time for the back-to-school season.

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Eggo unveils frozen fruit pizzas

BY Allison Cerra

BATTLE CREEK, Mich. Eggo is reinventing breakfast with its real fruit pizzas, combining great-tasting favorite breakfast items, such as fruit and granola, into one delicious offering.

Eggo real fruit pizzas are an all-in-one combination of fruit and warm toasted granola on an oven-baked cinnamon and maple-flavored crust.  Available in strawberry granola and mixed berry granola varieties, Eggo real fruit pizzas join other Eggo favorites.

“Eggo real fruit pizzas will satisfy consumers’ desire for great taste, convenience and variety,” said Michael Allen, president of Kellogg’s frozen foods division. “Innovation and meeting consumers’ needs are a key focus of the Eggo brand.”

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