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Costco magazine’s April issue embeds digital watermarks in articles, ads

BY Alaric DeArment

BEAVERTON, Ore. — Starting this month, the more than 8.6 million readers of Costco Wholesale’s member magazine will be able to use smartphones and tablets to scan more than 50 digital watermarks included in articles and ads.

Digimarc announced a deal with Costco whereby the club retailer is using the Digimarc Discover Intuitive Computing Platform, or ICP, to embed transparent digital watermarks in editorial and advertising content in the Costco Connection, starting with the April issue. Scanning the watermarks allows readers to view product information, videos and store information and make purchases after downloading the Digimarc Discover app.

"Many of our members are already browsing the Costco Connection with their mobile phones and tablets sitting nearby," magazine editor and publisher and Costco assistant VP David Fuller said. "With Digimarc’s solution, our readers can seamlessly move between our print magazine and our online content without ever having to open a browser and search. This instant connection to more information means our members will be able to more deeply engage with our content much more quickly."

The watermarks also allow connection to additional resources, such as the mobile website, the online edition of the magazine and mobile commerce.

 

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Bi-Lo hosts fourth annual PAWS ‘Feed the Love’ campaign

BY Jason Owen

CHATTANOOGA, Tenn — Beginning today through Tuesday, April 30, Bi-Lo will host its fourth annual PAWS "Feed the Love" campaign. "Feed the Love" is a pet food drive in which food donations go to local area food banks for families in need to be able to provide food for the four-legged members of their families.

Shoppers can purchase a $5 bag of pet food with the My Bi-Lo Bonuscard, and the food will be picked up by or delivered to the store’s food bank partner. The bag contains a week’s worth of dry and canned packages of PAWS Premium, Bi-Lo’s own brand of high-quality, nutritional and affordable cat and dog food.

Nationally, approximately seven million pets are surrendered to shelters each year due to the inability of the owners to pay for food. Through "Feed the Love," Bi-Lo hopes to help reduce that number in its area. Since 2010, the campaign has provided more than 85 tons of pet food for families in need throughout Bi-Lo’s operating market.

"It is important to us that we provide opportunities such as this for our customers to assist members of their community who face the difficult decision of feeding themselves or their pets," said Mike Russell, category manager for Bi-Lo. "Bi-Lo cares about the well-being of our community, and ‘Feed the Love’ is about giving back to pets that also go hungry.

For every bag purchased, Bi-Lo customers will receive an additional 5 cents per gallon in Fuelperks! Rewards, Bi-Lo’s program that saves customers money on gas when they buy groceries.


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Report: Asian and Hispanic households outspend White non-Hispanic households

BY Michael Johnsen

MIAMI — Among today’s active American households, the average Asian and Hispanic household will spend far more in their remaining lifetimes than White non-Hispanic households — by more than $800,000 and $400,000 for the average active household, respectively, according to a report issued Wednesday by Geoscape. The report, titled the 2013 American Marketscape DataStream Report, also found that Latino populations in the United States are projected to reach 55 million by July 1, and that White non-Hispanic populations in California and Texas are now a minority. 

“After several consecutive decades of growth, U.S. businesses are starting to recognize that the new mainstream consumers are a diverse, multicultural and, most importantly, economically powerful group that now represents nearly all spending growth into the foreseeable future,” stated Cesar Melgoza, CEO of Geoscape. “The 2013 American Marketscape DataStream Report provides an understanding of these demographic and population shifts that businesses must grasp to stay relevant and successful in today’s economy.”

Also in the report, Los Angeles, New York and Chicago markets are currently home to the largest multicultural populations and many smaller markets, including Seattle, Salt Lake City and Portland, Ore., are projected to have greater multicultural growth than Los Angeles, New York and Chicago between 2013 and 2018.

Of the 25 largest populated markets in 2018, the three markets with the highest projected Hispanic growth rates between 2010 and 2018 are Raleigh-Durham, N.C., Seattle-Tacoma, Wash., and St. Louis, Geoscape noted.

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