BEAUTY CARE

Cosmoprof North America announces Discover Beauty 2013 initial lineup

BY Antoinette Alexander

LAS VEGAS — The Discover Beauty program, an initiative of Cosmoprof North America, has returned for its seventh year of matching retailers with emerging beauty brands in 2013, and CPNA has unveiled the initial Discover Beauty lineup.

Cosmoprof North America will take place July 14 to 16 at the Mandalay Bay Convention Center in Las Vegas. 

Companies from all over the world must be approved to participate in Discover Beauty. For these brands, CPNA show organizers arrange pre-scheduled sales meetings and events with retailers. However, the area is open to all attendees throughout the three-day event. The initial Discover Beauty lineup for 2013 includes: African Botanics, Greenland, Jenetiqa, Manuka Doctor, Marilou Bio, MDSolarSciences, Million Dollar Hair, Mirabella, Skin&Co Roma and VitaMan.

The Discover Beauty program is a section centrally located on the show floor combining the best of both worlds: a one-on-one customized buyer program with pre-arranged face-to-face meetings to take place in private meeting room spaces, as well as a traditional exhibition presentation.

All Discover Beauty brands are automatically enrolled for the 2013 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry leaders, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of July 14 as part of a private reception.

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Skin care brand Own inks charity initiative to aid local food banks

BY Antoinette Alexander

SAN FRANCISCO — Anti-aging skin care brand Own Skin Health has announced its first charity initiative with Feeding America, a leading domestic hunger-relief organization.

Running from March to the end of April, all Northern California Whole Foods Markets or www.ownproducts.com customers who buy Own products with a special coupon or code will support Feeding America in the Bay Area.

For each $5 coupon or online code redeemed, Own will donate $3 to Feeding America to support Bay Area Food Banks. Shoppers can find coupons at Northern California Whole Foods Markets and 30 Bay Area yoga and pilates studios. Along with these coupons, participating studios will offer samples of Own products. In addition, customers can participate in the initiative when they use the online code "feedingamerica" at checkout on Own’s website.

Feeding America provides fresh meals to people who struggle with putting food on the table. With a network of 200 food banks nationwide, Feeding America supplies more than 3 billion pounds of food and grocery products each year to those in need.
 

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Mineral Fusion skin care now available at Ulta Beauty locations

BY Antoinette Alexander

NEW YORK — Mineral Fusion, a natural cosmetics brand, has entered a strategic retail partnership with Ulta Beauty and in early March introduced its collection of skin care to all 550 Ulta Beauty stores and Ulta.com.  

Through its portfolio of personal care items, Mineral Fusion delivers beauty essentials to women of all skin types. All of the products within the Mineral Fusion portfolio are eco-friendly and free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances, 100% vegetarian, and most are 100% vegan, the company stated.

"Mineral Fusion is known for offering an unrivaled assortment of natural, mineral-based skin care," stated Janet Taake, SVP of merchandising of Ulta, "which supports our ongoing commitment to provide our customers with superior solutions and innovative products that will enhance their beauty routines."


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