Cosmetics shoppers prefer brand names over natural ingredients
CHICAGO Opportunities exist for retailers and manufacturers when it comes to organic and natural products, as many cosmetic shoppers said they believe cosmetics are safe when they are free of “negative” ingredients; however, shoppers still want more education on organic and natural claims to justify paying the higher price, according to a recent study.
The U.S. study by market research firm Kairos Consumers found that consumers buying organic and natural cosmetics admitted they don’t know a great deal about what constitutes an organic or a natural product. When asked what makes a natural or organic product appealing to them, shoppers said safety and the absence of such “negative” ingredients as parabens, dyes and chemicals.
However, consumers do place a great importance on a brand’s reputation, which makes brand familiarity an important influencer. Consumers seem to know and understand conventional cosmetic claims or be more familiar with brand names, so they tend to favor buying them compared with products labeled “organic” or “natural,” according to the study, which included store audits and focus groups.
“Enormous opportunity exists for both manufacturers and retailers with established brands in organics or naturals, as consumers place great importance on familiar names. Smaller, lesser-known brands can also succeed by educating organic shoppers about the effectiveness of organic and natural ingredients, as many consumers in the study indicated a desire for this information,” stated Betsy Hoag, Kairos Consumers co-founder.
Bed Head expands offerings with hair accessories line
EL PASO, Texas Helen of Troy has announced the introduction of a new Bed Head line of fashion-forward and rocker-chic hair accessories, such as headbands, headwraps and hair pins.
The Bed Head hair accessories currently are available at Ulta stores.
The lines include the Bed Head superficial collection, featuring feathers, veils and big bows; the modern and metallic Bed Head heavy metal collection; and the Bed Head girly toys collection of fun and flirty pins and headwraps with neon colors and zipper details.
Bed Head superficial collection includes:
- Mesh bow headband with feathers ($7.99 MSRP)
- Brooch feather headband ($7.99 MSRP)
- Veil headband ($11.99 MSRP)
Bed Head heavy metal collection includes:
- Glitter assorted headband ($6.99 MSRP)
- Metallic head wraps ($5.99 MSRP)
Bed Head girly toys collection includes:
- Zipper bow bobby pin and enamel bobby pins ($4.99 MSRP)
- Metallic neon head wraps ($5.99 MSRP)
Water Pik launches new flosser
FORT COLLINS, Colo. Water Pik, a developer and manufacturer of personal healthcare products, has developed the new Waterpik Water Flosser, which uses pulsating water to clean between teeth and below the gum line.
According to the manufacturer, the University of Amsterdam conducted a clinical study comparing the Waterpik Water Flosser with traditional string floss and the Water Flosser was clinically proven to be twice as effective as traditional floss for improving gum health. In another study recently conducted by the University of Southern California School of Dentistry, the Water Flosser removed 99.9% of plaque from treated areas.
“Our data shows that 80% of Americans don’t floss regularly and 75% have some form of gum disease, so these new clinical research results are extremely relevant, because they show that people finally have an easier and more effective alternative to traditional floss,” stated Jay McCulloch, VP of marketing for oral care products for Water Pik.