BEAUTY CARE

Cosmetics executive Leslie Blodgett establishes endowed FIT scholarship

BY Antoinette Alexander

NEW YORK — Through a $100,000 gift to the Fashion Institute of Technology, an endowed scholarship has been established by cosmetics executive Leslie Blodgett, creator of BareMinerals and executive chairman of Bare Escentuals.

Blodgett is a 1985 graduate of FIT’s Cosmetics and Fragrance Marketing program.

The Leslie Blodgett Endowed Scholarship will provide financial assistance to students in any major field of study offered through FIT’s Jay and Patty Baker School of Business and Technology. It will be awarded annually to an upper-division student who has been selected by the dean of the Baker School and the Office of Financial Aid. The student must be in the college’s upper division, have a minimum grade point average of 3.0, be a U.S. citizen or legal resident, and have demonstrated financial need. The first scholarship will be awarded in July 2013.

"The Fashion Institute of Technology opened many doors for me when I was a student just starting out in the cosmetic industry," Blodgett stated. "I am so thrilled to be able to support the talented students who will one day be leaders in the world of fashion and beauty."

Blodgett was recognized by Inc. magazine in 2010 as one of the "Top Entrepreneurs of the Decade: 2000-2009." Blodgett became CEO of Bare Escentuals in 1994, transforming it into one of the country’s leading prestige cosmetics companies with the launch of BareMinerals, a line of mineral-based products. In 1997, Blodgett began marketing BareMinerals on QVC, where it became the network’s best-selling brand. Bare Escentuals went public in 2006 and was acquired by Shiseido in 2010 in one of the largest cosmetics mergers in history. 

Blodgett is on the board of directors of the Stella & Dot accessories company and Cosmetic Executive Women. CEW presented her with its first Achiever Award in 2006 for her contributions to the industry and honored her in 2009 at its annual Beauty of Giving luncheon. 

The Jay and Patty Baker School of Business and Technology serves more than 4,000 students in majors that focus on business in fashion and its related professions.

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Nivea announces launch of New Year’s Eve kiss contest

BY Antoinette Alexander

WILTON, Conn. — Beiersdorf’s Nivea is gearing up for New Year’s Eve with the Kiss of the Year Contest — a contest via Facebook where fans can share their love story for an opportunity to experience that memorable New Year’s Eve kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square.

Nivea’s panel of celebrity and expert judges will determine the three finalists with the most compelling love stories who will win a trip to New York City to appear on "The Wendy Williams Show." Public votes will then determine the winning "Kiss of the Year" couple to win the grand prize:

  • An all-expenses paid trip to New York City, where they’ll join Nivea New Year’s Eve Kiss ambassadors, Mario Lopez and Courtney Mazza, on the Nivea Kiss Stage in Times Square on New Year’s Eve;

  • Two exclusive VIP tickets to the New Year’s Eve party at the Hard Rock Cafe in Times Square to attend the official New Year’s Eve celebration; and

  • A feature in Us Weekly magazine highlighting their New Year’s Eve kiss.

For the fifth year in a row, Nivea will "paint" Times Square blue as the official sponsor of the Times Square Alliance’s New Year’s Eve celebration.

"Nivea has always believed in the power of human touch. Our products help consumers achieve touchably smooth skin and kissably soft lips that make you want to touch and be touched … bringing everyone closer together," stated Magnus Jonsson, VP marketing at Beiersdorf.

"We are excited, once again, to be the official sponsor of the Times Square Alliance New Year’s Eve celebration, where we’ll help millions of people in Times Square and around the globe make that all-important New Year’s kiss better as the clock strikes midnight."

To help ring in 2013 and select the winners of the Kiss of the Year Contest, Nivea has enlisted TV personalities Mario Lopez and Courtney Mazza. The couple will serve as the official hosts of Nivea’s annual New Year’s Eve celebration in the heart of Times Square.

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Somersets shaving line announces U.S. debut

BY Antoinette Alexander

BOSTON — Somersets, a line of shaving and skin care products from the U.K. that made its U.S. debut earlier this year at NACDS Marketplace, has officially announced its arrived in the United States.

The brand’s launch in the United States is marked with the unveiling of 11 products and is supported by the launch of a new web site at www.somersets.com.
 


Products include Somersets shaving oils for women and for men, Somersets shaving gels, Somersets pre-shave face wash, Somersets pre-shave face scrub, after-shave face balm and after-shave moisturizer. Somersets products are formulated with a proprietary blend of such organic essential oils as lavender, tea tree and rosemary. 



Somersets has already been ordered by Duane Reade and Shopko and is available now at www.drugstore.com and www.somersets.com. The suggested retail price ranges from $6.99  to $14.99.
 

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