Cosmetics brand sees beauty of virtual showroom
Specialty cosmetics brand Ardell is easing the process of selecting makeup without trying it on – at least in the physical sense.
Ardell is interactively featuring its false eyelash products in the YouCam Makeup app. Consumers can now virtually browse and try on a variety of eyelash styles. In addition to exploring the app’s virtual showroom, users can leverage the app’s live Makeup Cam feature, which uses facial recognition software to digitally recreate their facial features and “try on” different lash styles.
Customers can then directly connect to Ardell retail partners from the app to make purchases.
“As they say, a picture is worth a thousand words, and we believe that to be very true when it comes to choosing lashes,” said Terri Cooper, executive VP at Ardell parent company American International Industries. “By partnering with YouCam Makeup, consumers can now virtually ‘try on’ lashes, ensuring they love the look before they buy. Visually, it removes the question of if this lash will look good on them, taking the consumer directly from inspiration to gratification.”
For consumers who have a featured profile in the Beauty Circle social network operated by YouCam provider Perfect Corp., Ardell will also deliver lashes, beauty tutorials, and giveaways. Ardell and Perfect Corp. are also hosting an online “Look Before You Lash” contest in which users are invited to try out the new lash styles in the app and submit their favorite virtual = look in Beauty Circle. At the conclusion of this giveaway, 250 contest entrants will be awarded a prize.
Relying extensively on highly personalized consumer attributes such as skin tone and facial features, cosmetics are a difficult product to sell online. The advent of technologies such as virtual reality and facial recognition provide new opportunity to retailers and brands for online cosmetics sales. The innately personal nature of mobile devices can also add intimacy to the digital cosmetics customer experience.
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Chuao Chocolatier launches beauty-inspired chocolate bar line
SAN DIEGO — Chuao Chocolatier is launching a beauty-inspired organic chocolate bar line: Lovely by Chuao Chocolatier.
The company says it's an an ode to women with a mission of celebrating their beauty inside and out. The brand has partnered with Girls Inc. and for every seven Lovely by Chuao Chocolatier bars that are sold, $1 will be donated.
"With Lovely, we wanted to create a product that celebrated 'you,' because who you are is enough," said Master Chef and Co-Founder, Michael Antonorsi,. "Spreading joy is the intention behind everything we do, and with Lovely we hope to bring a moment of joy to every person who experiences it."
Lovely will be available in three varieties, all featuring fruit and a hint of floral in organic, 72% Rainforest Alliance Certified dark chocolate: Raspberry Rose, Blueberry Lavender, and Coconut Hibiscus.
"Girls Inc. is focused on empowering girls to discover their strengths and thrive," said Judy Vredenburgh, president and CEO of Girls Inc. "This includes helping them build confidence and a positive self-image. We are thrilled to partner with Chuao Chocolatier as they launch this new line that celebrates women and inspires them to do just that."