Cosmetic Promotions adds college program to menu of services
WINTER PARK, Fla. — Cosmetic Promotions has announced the addition of a new college program for those manufacturers interested in targeting the teen market.
Via the program, select manufacturers can include their samples and/or coupons in a bag that will be hung on female dorm room doors at eight colleges with a high concentration of Walgreens, CVS and Rite Aid stores within five miles of campus. The program closes on June 7, and it is limited to the first five vendors with qualifying samples, the company stated.
Cosmetic Promotions knows teens through its experience over the past five years designing and managing Rite Aid’s "Glam Camp" teen marketing program. The program started with a "Back to School" magazine spread and, over the years, evolved to add a partnership with Seventeen magazine, a website, an annual gift-with-purchase promotion and a national Model Search — providing more than 53 million impressions (at less than a penny each) this past fall.
According to the 2012 Harris Poll YouthPulse study, the more than 23 million teens in the United States spend (or help their parents spend) more than $210 billion annually. Most retailers are looking for ways to engage the teen shopper, but getting teens’ attention — and getting them into the store — can prove challenging, the company stated.
Jack Link’s launches BBQ Pork seasoned jerky
MINONG, Wis. — Jack Link’s announced today a new jerky snack that captures the flavor of the summer BBQ with new BBQ Pork seasoned jerky.
New this year, Jack Link’s BBQ Pork jerky is made with premium cuts of lean pork, seasoned with a blend of spices and barbecue smoked. The latest jerky offering from Jack Link’s provides consumers with a snack that is low in fat and calories and full of protein. Jack Link’s BBQ Pork jerky is 97% fat free, includes 12 g of protein in each 3.25-oz bag and has no added MSG.
“Summer is right around the corner, and what better way to mark the season than with the taste of good ol’ barbecue,” said Jeff LeFever, vice president of marketing at Jack Link’s. “The unique combination of sweet, tangy and smoky flavors always seems to hit the spot. Our new BBQ Pork jerky provides barbecue fans with a convenient, better-for-you way to enjoy the great taste of summer all year — whether you’re on the go, spending time outside or relaxing at home.”
The product’s packaging features a new design and custom graphics, calling attention to the high-quality pork inside each bag of jerky. The new design also helps to differentiate Jack Link’s BBQ Pork jerky from the brand’s beef and turkey products.
When developing BBQ Pork jerky, Jack Link’s sought to fill a void in the snacking universe by introducing a pork meat snack, a relatively rare offering in the category, the company stated.
“Pork is a great source of protein with delicious, natural flavor and, until recently, there hasn’t been a product on the market that truly does pork justice,” said LeFever. “Jack Link’s handcrafted recipe raises the bar by combining a unique blend of spices with a perfected smoking method. Taken together, it gives Jack Link’s BBQ Pork jerky the precise balance of natural pork taste and bold barbecue flavor consumers deserve.”
Jack Link’s BBQ Pork jerky is now available in stores across the country.
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Ill. legislature defeats biosimilar bill
WASHINGTON — Another bill to limit dispensing of biosimilars lost Monday, this time in Illinois.
The state’s legislature voted not to advance S.B. 1934, supported by such biotech companies as Amgen and Genentech, which would slow patients’ access to knock-off versions of biotech drugs by restricting pharmacists’ ability to dispense them. Illinois is the 13th state to defeat such a bill; a similar bill died in Texas’ state legislature last week.
"In state after state, proposed restrictions on access to biosimilars are just additional layers of red tape and road blocks," said Ralph Neas, president and CEO of the Generic Pharmaceutical Association, a generics industry trade group. "Legislators have recognized that these provisions are thinly veiled attempts by Amgen and Genentech to ward off competition."