BEAUTY CARE

Cosmetic and toiletry chemicals market expected to hit $8.8 billion in 2012

BY Antoinette Alexander

NEW YORK Demand for cosmetic and toiletry chemicals in the United States is forecasted to approach $8.8 billion in 2012, according to a new study by market research firm The Freedonia Group.

According to the Cosmetic & Toiletry Chemicals report, the cosmetic and toiletry chemicals market will rise 5.8 percent per year to $8.8 billion in 2012, aided by several factors including favorable demographics and the popularity of organic and natural products.

Growth in demand for active ingredients, such as enzymes, amino acids and peptides, will be propelled by continued gains in cosmeceutical skin care products and additives such as nanoscale ingredients.

Meanwhile, traditional cosmetic and toiletry chemicals, such as petroleum oils and commodity surfactants, will experience limited gains, according to Freedonia Group. This is largely because of the increased popularity of water-based formulations in skin and hair products, the increased use of natural ingredients, and a trend away from chemicals that have the perception of being harsh.

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Jennifer Connelly becomes latest Revlon global brand ambassador

BY Antoinette Alexander

NEW YORK Revlon has signed actress Jennifer Connelly as its new global brand ambassador, representing the Revlon brand.

She joins Revlon’s star-studded lineup of women including actress Halle Berry, actress Jessica Alba, actress Beau Garrett and newly signed supermodel and entrepreneur Elle Macpherson.

In addition to being featured in upcoming global advertising campaigns, Connelly will be involved with various company-sponsored philanthropic activities and fundraising events for charity. To date, Revlon has donated more than $65 million for research, counseling and outreach programs to support women’s health and participating breast cancer programs.

“Jennifer Connelly is a modern, dynamic and intelligent woman. She is an accomplished wife, mother and actress and her successes complement the spirit of the Revlon brand,” stated David Kennedy, Revlon’s president and chief executive officer. “We are elated to have Jennifer join the Revlon family.”

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Duane Reade to carry Parissa hair removal

BY Antoinette Alexander

NEW YORK Starting in August, Manhattan-based pharmacy retailer Duane Reade will offer the Parissa Natural Hair Removal Systems.

New to Duane Reade will be the Parissa Studio Warm Wax for short, coarse hair on the underarms, face and legs. The price is $11.99.

For legs and body there’s the new Parissa Quick & Easy Wax Strips for $11.99. The pre-applied wax strips are ideal for all hair types and are to be used on legs, arms and other large body parts.

Ideal for the lip, bikini area and underarms is the Parissa Quick & Easy Wax Strips for $8.99.

To shape and maintain brows there’s the Parissa Mini Wax Strips for $8.99. Each kit comes with a detailed illustrated instruction guide for beginners.

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