BEAUTY CARE

Cosimo Policastro, Nancy Berger Cardone honored at Beyond Beauty Gala

BY Antoinette Alexander

NEW YORK — Cosimo Policastro, EVP fine fragrances of Givaudan Fragrances, and Nancy Berger Cardone, VP and publisher of Marie Claire magazine, were honored Tuesday evening during the Beyond Beauty Gala in New York.

The event, held at The Union League Club, benefited The James E. Marshall OCD Foundation. The foundation is dedicated to raising money for genetic research and education, as well as helping to provide grants to those seeking medical assistance for obsessive-compulsive disorder. It is estimated that about six million Americans are affected by OCD.

The annual event brings together cosmetic industry heads to honor those who’ve made a difference and to raise funds for research. In 2005, The James E. Marshall OCD Foundation hosted its first Beyond Beauty Gala in New York.

This year’s event included a performance by singer and actress Jennette McCurdy, who plays Sam Puckett on Nickelodeon’s "iCarly." Serving as the Mistress of Ceremonies was actress Morgan Fairchild, who has starred in several TV series, including "Dallas," "Paper Dolls" and "Falcon Crest."

Supporters of the event included, but were not limited to, Beiersdorf and Duane Reade.

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BEAUTY CARE

CHI develops retail hair care line

BY Antoinette Alexander

HOUSTON — CHI Rx Moisture Therapy with 3DS complex, the first line of retail hair care products from CHI Home, is slated to hit major retailers in April.

The hair care line is enriched with keratin and fortified with silk to reflect light from all angles resulting in three-dimensional shine, the company stated.

"Silk is a key ingredient in CHI Rx Moisture Therapy with 3DS complex because it shares 17-out-of-19 amino acids found in human hair," stated Jason Yates, VP sales and marketing for Farouk Systems and CHI Home. "Silk holds up to three times its own weight in moisture and protects against thermal styling, sun damage as well as pollution. And because of the triangular shape of silk molecules, hair reflects maximum light from every angle."

The products are made in the United States, and according to the company, are suitable for all hair types. They are paraben-free and sulfate-free and are not tested on animals.

The collection includes shampoo, conditioner, Silk Lock hairs pray, Silk Guard and Silk Restore. The suggested retail prices range between $7.99 and $9.99.

CHI Home is a division of Farouk Systems, which manufactures the CHI and BioSilk brands.

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New ScarAway scar diminishing serum enters market

BY Antoinette Alexander

GUILFORD, Conn. — Mitchell-Vance Laboratories, which specializes in the treatment and prevention of scars, has announced the introduction of its new ScarAway scar diminishing serum.

The product is launching at Walgreens stores nationwide in April for a suggested retail price of $17.99.

ScarAway scar diminishing serum is designed to effectively shrink, flatten and fade hypertrophic (raised) and keloid scars, which may result from surgical procedures, injuries, burns, stretch marks or acne.

The serum is housed in a pen-like tube no bigger than a mascara wand. A click of the "pen" allows the serum to be precisely and directly dispensed to the scar area, where it is then massaged into the skin with the three roller balls at the tip. The serum is odor-free, non-greasy and can be worn under makeup or other skin care products such as moisturizers.

The manufacturer recommends that the serum be massaged into the healed scar for one to two minutes, twice daily. A softening of the scar may be observed after a few days; for optimal results, use should be continued for 12 weeks for new scars, and five to six months for older scars.

"At-home scar care doesn’t have to be messy or unwieldy," stated Jessica Rowen, CEO of Mitchell-Vance Laboratories. "We developed ScarAway scar diminishing serum in response to the need for a product that fits a fast-paced lifestyle — one that is portable, discreet, invisible and fast and easy to use.

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