Coria Labs launches two new CeraVe products
NEW YORK Coria Labs’ skin care brand CeraVe is expanding its portfolio with the launch of its new CeraVe facial moisturizing lotion AM with SPF 30 and foaming facial cleanser, which will begin shipping to retailers in July.
The new CeraVe facial moisturizing lotion AM with SPF 30 (SRP $13.99) is the brand’s first daytime moisturizing lotion for the face. The formula features micronized zinc oxide and such broad-spectrum sunscreen actives as homosalate, octinoxate and octocrylene, which deflect UVA and UVB rays, the company stated.
CeraVe facial moisturizing lotion AM also deposits moisturizing ingredients into the skin, such as ceramides, hyaluronic acid and niacinamide. It is noncomedogenic and fragrance free.
Also new is the CeraVe foaming facial cleanser (SRP $11.99), which is designed for normal to oily skin. It is ideal for anyone who wants to minimize an oily T-zone and is infused with such ingredients as ceramides, hyaluronic acid, niacinamide and phytosphingosine to nourish, replenish and protect skin.
For those using acne medication, the cleanser is an ideal companion, helping to cleanse skin, reduce oil and ameliorate some of the dryness that often accompanies the use of many acne treatments. The cleanser is unscented, noncomedogenic and nonacnegenic.
Crest kicks off Summer of Sensitivity campaign
NEW YORK Procter & Gamble’s Crest Pro-Health sensitive shield kicked off the Summer of Sensitivity campaign Monday in New York’s Penn Station in partnership with Alison Sweeney, actress, author and host of NBC’s “The Biggest Loser,” and Feeding America, a domestic hunger-relief charity.
As part of the promotion, commuters and nearby pedestrians are being encouraged to stop by and “trade-up” their sensitivity toothpaste for Crest Pro-Health.
For each tube of toothpaste traded up, Crest Pro-Health sensitive shield will make a donation to Feeding America to support the fight against hunger. In addition, for every tube of Crest Pro-Health sensitive shield toothpaste sold in the United States between July 1 and Sept. 1, Crest will donate 10 cents to the charity (guaranteed minimum donation of $100,000) to help feed more than 37 million Americans, including 14 million children and 3 million seniors, in local communities across the nation.
According to P&G, more than 50% of adults will struggle with sensitivity at some point in their lifetimes. Teeth sensitivity is primarily caused by enamel loss and gum recession that exposes dentin tubules. This exposure allows such external triggers as hot and cold temperatures to reach deep inside the tooth and stimulate the nerves, causing pain and sensitivity.
Nivea teams up with Natasha Bedingfield to bring ‘happiness’ this summer
WILTON, Conn. Beiersdorf’s Nivea brand has partnered with Grammy nominated singer/songwriter Natasha Bedingfield for the release of her new single, “Touch.” The summer track will serve as the official theme song of the Nivea Happiness campaign and the 2010 AVP Nivea Happiness Tour.
The song also will be featured in Nivea’s newest commercials, which include Nivea Happy Sensation body lotion and Nivea Touch of Happiness body wash.
Nivea’s Happiness campaign is designed to help people connect by bringing them together to celebrate what makes them happy. As the official sponsor of the 2010 AVP Nivea Happiness Tour, Nivea aims to share happiness with more than a dozen communities across the country where beach volleyball fans will gather to enjoy sand, sport and music from Bedingfield.
“Nivea Happy Sensation Body Lotion’s energizing scent and fast-absorbing 24-hour moisturization makes skin so soft, silky and fresh feeling. With Natasha’s newest song, ‘Touch,’ we quickly recognized the strong connection to our happiness platform. What better ways to help make people happy than with great scents, smooth skin and music,” stated Nicolas Maurer, who recently was promoted to corporate VP global business unit, overseeing Beiersdorf’s skin care business globally. “Natasha’s personality is captivating, and we are thrilled to share her exclusive new track with the world as part of Nivea’s newest happiness initiative.”