Coria Labs launches two new CeraVe products
NEW YORK Coria Labs’ skin care brand CeraVe is expanding its portfolio with the launch of its new CeraVe facial moisturizing lotion AM with SPF 30 and foaming facial cleanser, which will begin shipping to retailers in July.
The new CeraVe facial moisturizing lotion AM with SPF 30 (SRP $13.99) is the brand’s first daytime moisturizing lotion for the face. The formula features micronized zinc oxide and such broad-spectrum sunscreen actives as homosalate, octinoxate and octocrylene, which deflect UVA and UVB rays, the company stated.
CeraVe facial moisturizing lotion AM also deposits moisturizing ingredients into the skin, such as ceramides, hyaluronic acid and niacinamide. It is noncomedogenic and fragrance free.
Also new is the CeraVe foaming facial cleanser (SRP $11.99), which is designed for normal to oily skin. It is ideal for anyone who wants to minimize an oily T-zone and is infused with such ingredients as ceramides, hyaluronic acid, niacinamide and phytosphingosine to nourish, replenish and protect skin.
For those using acne medication, the cleanser is an ideal companion, helping to cleanse skin, reduce oil and ameliorate some of the dryness that often accompanies the use of many acne treatments. The cleanser is unscented, noncomedogenic and nonacnegenic.
Conair to kick off ‘hair-raising’ promotion
STAMFORD, Conn. During this year’s Fashion Week swimwear shows in Miami, Conair is helping fashionistas “beat the heat” by providing free transportation to the public in exchange for their taped “confessions of a bad hair day.”
On July 16 and 17, a fleet of Conair “Beat the Heat” party buses will provide free transportation to the public in exchange for their taped “confessions.” The filmed footage will be posted on a microsite, ConairBeautyPatrol.com, where viewers can vote for their favorite confession and participants have the chance to win a trip to 2011’s Miami Fashion Week Swim and a wardrobe of Conair’s latest styling tools.
The shuttles, which can transport 25 people at a time, will serve as an innovative and interactive mobile environment for passengers. The vehicles will be pumped with air conditioning to support a humidity-free hair day and passengers can receive complimentary Conair hair elastics to tame unruly tresses.
Stops will include Convention Center Drive, as well as other Fashion Week hotspots like Raleigh Hotel, W South Beach and Gansevoort South hotels.
Crest kicks off Summer of Sensitivity campaign
NEW YORK Procter & Gamble’s Crest Pro-Health sensitive shield kicked off the Summer of Sensitivity campaign Monday in New York’s Penn Station in partnership with Alison Sweeney, actress, author and host of NBC’s “The Biggest Loser,” and Feeding America, a domestic hunger-relief charity.
As part of the promotion, commuters and nearby pedestrians are being encouraged to stop by and “trade-up” their sensitivity toothpaste for Crest Pro-Health.
For each tube of toothpaste traded up, Crest Pro-Health sensitive shield will make a donation to Feeding America to support the fight against hunger. In addition, for every tube of Crest Pro-Health sensitive shield toothpaste sold in the United States between July 1 and Sept. 1, Crest will donate 10 cents to the charity (guaranteed minimum donation of $100,000) to help feed more than 37 million Americans, including 14 million children and 3 million seniors, in local communities across the nation.
According to P&G, more than 50% of adults will struggle with sensitivity at some point in their lifetimes. Teeth sensitivity is primarily caused by enamel loss and gum recession that exposes dentin tubules. This exposure allows such external triggers as hot and cold temperatures to reach deep inside the tooth and stimulate the nerves, causing pain and sensitivity.