HEALTH

Corgenix announces FDA approval for test to measure effectiveness of Aspirin

BY Michael Johnsen

DENVER Corgenix Medical Corporation on Monday announced the recent introduction of its AspirinWorks Test Kit to doctors following approval from the Food and Drug Administration.

“We are pleased that AspirinWorks testing is now offered nationally through the LabCorp network of laboratories, making the test available to virtually every physician in the U.S.,” stated Corgenix’ clinical affairs director Gordon Ens.

The new test, which was launched nationwide in June following FDA 510(k) clearance, measures aspirin effectiveness on platelets through direct measurement of thromboxane production (aspirin’s target). The stickier the blood platelets, the less impact the aspirin is having. This information allows physicians to individualize a patient’s therapy.

“In the past few months, we have experienced a rapid increase in public interest for the AspirinWorks test,” stated Douglass Simpson, Corgenix’ president and chief executive officer. “There is growing acceptance among physicians to test for aspirin effectiveness, and we expect that by the end of 2007 a significant number of the most important clinical labs will be routinely running this test.”

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IMAK appoints NSS as retail sales management team

BY Adam Kraemer

SAN DIEGO IMAK Products Corp. announced today that National Sales Solutions would be retained as the nationwide retail sales management group for the company’s drug, food and mass merchandise outlets.

Aurelia Koby, president and co-founder of IMAK stated that “we have always had the best pain relief products. Now we have a huge team in place to expand distribution of our unique product line to many more retailers and , hopefully, to all the customers that really need them.”

NSS’ team of seven field managers and more than 50 retail broker organizations will boost visibility for IMAK’s line of supports, braces, splints and therapy wraps. “This new opportunity is one of our most exciting yet,” said Ron Otto, president of NSS.

Founded over 10 years ago, IMAK has been an innovator in the field of orthopedic pain relief products, notably for repetitive stress injuries. The company’s flagship products, SmartGlove and SmartGlove PM are leaders in the treatment of carpal tunnel syndrome. NSS’ broker network provides experienced and effective service to such food, drug and mass chains as CVS, Rite Aid, Target, Walgreens and Wal-Mart.

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Three Sixty to give away 50,000 hangover-relief samples at college football game

BY Michael Johnsen

ATHENS, Ga. Three Sixty on Wednesday announced that it will hand out 50,000 two-pack trial samples of its newly released 360 OTC Hangover Relief on Sept. 1 in conjunction with the University of Georgia Bulldogs versus Oklahoma State University college football season opener.

“The company plans to give away over 500,000 samples from Sept. 1 [through] Oct. 31 at 10 major college football events,” stated Michelle Shearer, Three Sixty chief executive officer. “Our philosophy is to put our brand in the hand of our potential consumers and let the product speak for itself. We will be supplementing the sampling with a solid week of advertising in the Athens Flagpole College Magazine starting next Wednesday and circulate to 35,000 active students. We plan to purchase several 5-second spots during the game for reinforcement and we will be on the street filming live testimonials in HD Video in the clubs on Friday and Saturday night.”

Three Sixty will also be announcing a viral contest that will allow students to compete for the funniest video or cell phone clip surrounding the use of 360 OTC Hangover Relief and how it saved their situation. The winner of $100,000 in restricted shares of Three Sixty stock will be determined NASCAR Driver Jeremy Mayfield, Craftsman Truck Driver Tyler Walker, Luis Guzman (screen actor), Isurael Juarbe (producer) and Shearer. The winner will be announced Oct. 31.

Next week at a NASCAR race in California, Three Sixty will distribute an additional 50,000 sample packages.

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