HEALTH

Core Power named Official Protein Drink of the Sochi 2014 Olympic Winter Games

BY Michael Johnsen

CHICAGO — Core Power recently was named the Official Protein Drink of the Sochi 2014 Olympic Winter Games, Fairlife announced. 

"Our team has given it their all to develop a superior sports recovery drink and get it into the hands of athletes and active individuals across the country," stated Steve Jones, CEO Fairlife, the company that makes Core Power. "Nutrition experts agree that milk is one of the best sources of protein, as good for elite athletes as it is for active lifestyles. Our products contain the natural whey and casein proteins from milk, never removed from their original liquid state." 

Core Power has aligned with four Sochi 2014 Team USA hopefuls, who will be featured on limited-edition Core Power bottles and appear across the brand’s point of sale and social/digital media platforms to promote the high-protein drink.

The U.S. athletes selected are Emily Cook (aerial skiing), Eric Willett (slopestyle snowboard), Jazmine Fenlator (bobsled) and Jordie Karlinski (slopestyle snowboard). Core Power limited-edition bottles featuring the athletes and their bios will hit shelves in January 2014.

Core Power is available in two varieties — the Core version has 26 g of protein and 240 calories, while the Light version has 20 grams of protein and 150 calories. Core Power Core is available in vanilla, chocolate and banana while Core Power Light is available in chocolate and strawberry banana.

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Hand sanitizer and hand-hygiene education reduces absenteeism rates

BY Michael Johnsen

AKRON, Ohio — Using an alcohol-based sanitizer combined with hand hygiene education will contribute to a significant reduction in absenteeism over the cough/cold season, GoJo announced Tuesday. 

 "The two measures of using Purell hand sanitizer and hand hygiene education led to 20% reduction in absenteeism in a workplace setting and 50% reduction in absenteeism in schools," Jim Arbogast, GoJo scientist stated. "These results point to the attention that must be paid to good hand hygiene throughout the day, at home, at work, at school and especially in public areas where people congregate." 

"Following an annual flu vaccine, effective hand hygiene is the most important step to help reduce the spread of infections that cause illness," Marla Dalton, executive director at the National Foundation for Infectious Diseases said on reducing flu. "This has been well documented by microbiologists and scientists."

GoJo is providing information and education on its GoJo web site to help businesses promote hand hygiene as a wellness initiative. 

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Study: Limited evidence for multivitamins in preventing cancer or CVD

BY Michael Johnsen

PHILADELPHIA — According to an article published in Annals of Internal Medicine Monday, a systematic review of published studies found insufficient evidence that vitamin and mineral supplements are effective for preventing cardiovascular disease, cancer or mortality from those diseases in healthy adults. 

While two studies included in the review found lower overall cancer incidence in men who took a multivitamin for over 10 years, those same studies showed no cancer protection benefit for women. “Cancer is a complex disease, and the fact that there is even some, albeit limited, evidence that a simple multivitamin could prevent cancer demonstrates promise and should give consumers added incentive to keep taking their multivitamins," advised Duffy MacKay, VP scientific and regulatory affairs for the Council for Responsible Nutrition, in response to the article. 

The authors of the systematic review noted that trials designed to evaluate drug therapy "might not be ideally suited to evaluating nutrients." Researchers also cautioned that these results should not be overgeneralized and that more research is needed before it can be determined whether or not multivitamin supplementation is beneficial. 

"As the researchers have indicated, there is limited evidence for multivitamins in preventing cancer or cardiovascular disease; however, we believe the paucity of clinical trial evidence should not be misinterpreted as a lack of benefit for the multivitamin," cautioned MacKay. "We know for sure that multivitamins can fill nutrient gaps, and as so many people are not even reaching the recommended dietary allowances for many nutrients, that’s reason enough to add an affordable and convenient multivitamin to their diets."

 

 

 

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