Coors Light celebrates summer with limited-edition packaging
CHICAGO — Coors Light is marking the beginning of summer with the release of sleek, new special-edition Silver Bullet Summer packaging.
Not hitting store shelves, certain packs of Coors Light 12-oz. bottles and cans feature a distinctive, all-silver design, as well as the brand’s Cold Activated blue mountains. The Silver Bullet Summer packaging will be available for about 10 weeks in all varieties of 12-oz. cans, as well as 24-loose and 6-pack 12-oz. bottles.
"This will be our boldest, coldest summer yet," said Kedric George, Coors Light director of innovation and activation. "Everything we’re doing this summer is about reinforcing the message that when you want cold refreshment, you just have to find the blue mountains. Consumers and retailers expect great packaging innovation from Coors Light and, with the special-edition Silver Bullet Summer packaging and Silver Bullet Pint, we’re delivering again."
SuperPretzel sweetens up offering
PENNSAUKEN, N.J. — J&J Snack Foods has extended its SuperPretzel frozen snack line.
SuperPretzel now includes a sweet cinnamon flavor, the company said, noting that the pretzel’s dough is infused with cinnamon and also includes a cinnamon-sugar topping packet for added flavor.
A 6-count package of SuperPretzel sweet cinnamon frozen pretzels can be found at retailers nationwide, including Food Lion, Giant Foods, Giant Eagle, Weis and more.
Mars Chocolate debuts upcoming lines at trade show
HACKETTSTOWN, N.J. — Mars Chocolate this week showcased some of its soon-to-be-launched confections and snacks at the National Confectioners Association’s Sweets and Snacks Show.
Such items slated to hit retail in the coming months are:
Dove Silky Smooth cookies and crème, which blends white chocolate with crunchy chocolate cookie bits. The product will be available in September for a suggested retail price of $1.09 for a 1.34-oz. single bar; $2.29 for a 3.07-oz. large bar and $3.49 for an 8-oz. bag of Dove Promises;
Halloween 2012 will have more treats than tricks with the debut of M&M’s candy corn white chocolate candies; Milky Way caramel apple autumn miniatures; M&M’s Minis milk chocolate candies tube; Snickers pumpkin singles; Snickers 2-to-go pumpkins; Snickers pumpkin 6-packs; M&M’s Fun Size pretzel chocolate candies bag; Snickers Fun Size Peanut Butter Squared bars; Fun Size Mix Peanut and Peanut Butter Lovers chocolate candies bag; M&M’s Fun Size mix variety and caramel lovers mix variety stand-up pouches; Fun Size mix variety bag; Fun Size mix variety stand-up pouch in 135 pieces and 252 pieces sizes; M&M’s Fun Size mix variety bag in 9.94-oz. and 50 pieces sizes; and filled bar mix variety bag.
Mars Chocolate also showcased some of its Valentine Day 2013 offerings, including Snickers heart singles; Snickers heart 6-pack; Milky Way Simply Caramel Heart singles; Dove Silky Smooth assorted heart tin; M&M’s chocolate candies gift box; M&M’s milk chocolate Cupid; M&M’s Fun Size heart gift box; Minis Mix heart gift box; Dove Promises Silky Smooth milk chocolate and strawberry crème hearts 3 Musketeers dark chocolate strawberry minis; Minis Mix chocolates and M&M’s Fun Size milk chocolate candies and Minis Mix heart gift boxes display.
Mars Chocolate announced many of its other 2012 products earlier this year. For more information, click here.