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Coors Light to again sponsor ING New York City Marathon

BY Tara Smith

GOLDEN, Colo. Coors Brewing Company, Manhattan Beer Distributors and New York Road Runners on Wednesday announced today that Coors Light will be the official beer of the ING New York City Marathon 2007 for the third consecutive year.

Coors Light will sponsor parties throughout the New York City metro area and also will provide product to all hospitality events leading up to the race. Once again, Coors Light has developed unique ING New York City Marathon graphics for its cans and packaging, available in participating retail locations throughout the metro area.

Manhattan Beer Distributors, the largest Coors distributor in the United States, will make it possible for runners and spectators to enjoy refreshing Coors Light on Marathon Sunday, providing Coors products to more than 21,000 licensed retailers in metropolitan New York on marathon day.

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Barry Callebaut launches probiotic chocolate

BY Tara Smith

LONDON Barry Callebaut this week launched a new probiotic chocolate bar at the Food Ingredients Europe show in London, claiming chocolate is a better carrier of “good” intestinal bacteria than dairy products.

Hans Vries, chief innovation officer at Barry Callebaut, claims the company’s method of producing probiotic chocolate is so effective, that chocolate-embedded probiotics had significantly higher survival rates than those in dairy-based carriers when tested on simulations of the human stomach and small intestine. The tests also suggested that the probiotics in chocolate are four times less likely to perish on digestion.

Probiotics are bacteria commonly added to food products that manufacturers claim help improve both gut and immune health and restore the pH balance of the intestines.

Other additions to Barry Callebaut’s healthy chocolate portfolio include Acticoa, an antioxidant-rich cocoa.

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Winn-Dixie introduces its own vitamin water

BY Drew Buono

JACKSONVILLE, Fla. Winn-Dixie recently introduced V-H2O, its private label vitamin-enhanced water.

“We are always looking for new ways to surpass our customers’ expectations, and we believe that the addition of affordable, enhanced bottled water will be very popular,” said Don Breen, vice president of corporate brands at Winn-Dixie. “Adding new products like these to our Winn-Dixie line is just one more way for us to continue getting better all the time.”

Winn-Dixie’s V-H2O comes in four flavors: Vitality Fruit Punch contains vitamins C, B12 and B6 complex; Endurance Kiwi-Strawberry combines vitamins C and B with vitamin A and lutein; Energy Tropical Citrus offers a mix of vitamin C and vitamin B complex with guarana; and Strength Dragonfruit contains taurine, zinc and vitamin B5.

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