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Cool classic

BY Barbara White-Sax

Mars Chocolate is extending its classic Milky Way franchise further into the ice cream category with new Milky Way chocolate ice cream bars. The bars are made with chocolate ice cream, a layer of caramel and are covered with a smooth milk chocolate coating to deliver the classic Milky Way bar taste.


Mars is promoting the new product using its limited-edition Milky Way chocolate ice cream truck, which will make stops at events across the country this summer. Actor Kunal Nayyar, who plays an astrophysicist on the popular sitcom “The Big 
Bang Theory,” 
helped unveil the truck in June.

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Long-lasting lips

BY Antoinette Alexander

NEW YORK — What type of makeup is hot? That which offers skin care benefits.


Recent research by market research firm the NPD Group found that 86% of women said they use makeup that offers skin care benefits, with moisturizing and SPF protection being the two most sought-after benefits.


When it comes to mascara, the most popular benefit is thickening/volume. When it comes to lipstick, the most important benefit is long-wearing, while for foundation it is “evens out skin tone.”

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Innovation helps depilatories segment grow

BY Antoinette Alexander

The most recent numbers show that sales of depilatories continue to be on the rise, which actually comes as little surprise given not only the time of year, but also the innovative products hitting the market.


Sales of depilatories rose about 8% to more than $31 million during the 12 weeks ended June 10 at food, drug and mass (excluding Walmart), according to SymphonyIRI Group.


As previously reported by Drug Store News, manufacturers are churning out products that aim to provide longer-lasting results, have a pleasant fragrance and bring the spa experience into the home.


 

The article above is part of the DSN Category Review Series. For the complete Hair Removal Sell-Through Report, including extensive charts, data and more analysis, click here.

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