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Convenience foods continue vast hold on retail market, report finds

BY Allison Cerra

NEW YORK Fresh convenience foods have experienced a recessionary boon, according to a new study by Packaged Facts.

The new study — Fresh Convenience Foods in the U.S. — the fresh convenience foods market grew by 5% in 2009 to reach sales of $22 billion and expanded marketing and merchandising efforts by convenience foods companies drove may drive sales up 28% to $29 billion by 2014.

The report examines the U.S. market for fresh prepared convenience foods sold refrigerated or hot to consumers, through myriad retail channels including supermarkets, supercenters, warehouse clubs, small food marts and delis, convenience stores, and drug stores. As defined by the report, a fresh convenience food is a prepared food that is ready-to-eat, or almost ready-to-eat (e.g., a salad with dressing on the side). 

Packaged Facts also reported that the majority of convenience food sales continue to take place in supermarkets and grocery stores, which account for an estimated 68% share of 2009 retail dollar sales. Supercenters and mass merchandisers are the second most popular channel, ringing up 13% of sales, followed by natural/health food stores, warehouse clubs and convenience stores.

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V8 introduces V8 V-Fusion+Tea juice beverages

BY Allison Cerra

CAMDEN, N.J. V8 V-Fusion+Tea juice beverages have joined the V8 V-Fusion line from Campbell Soup Co.

V8 V-Fusion +Tea juice beverages are available in three delicious flavors: raspberry green tea, pomegranate green tea and pineapple mango green tea. V8 V-Fusion beverages are available at supermarkets, convenience stores, mass merchandise and club stores nationwide for a suggested retail price of $3.99 for a 46-oz. bottle. Through Sept. 30, people can visit Facebook.com/V8VFusion, where the brand will be giving away 1,000 free samples a week before the juice beverages become available nationwide in October.

“People love V8 V-Fusion beverages for their fruit flavor and the convenience of drinking their vegetables,” said Dale Clemiss, VP beverage marketing at V8. “Now we’re giving people a new reason to enjoy our beverages by introducing a juice beverage with a hint of natural green tea — an increasingly popular, light and nutritious beverage choice. The result is a unique combination of refreshing taste and nutrition you can’t get from any other beverage on the market.”

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CVS’ Merlo to kick off Network of Executive Women’s Leadership Summit

BY Antoinette Alexander

CHICAGO Larry Merlo, president and COO of CVS Caremark and president of CVS/pharmacy, will kick off the Network of Executive Women’s Leadership Summit in Charlotte, N.C., in September.

The event will be held Sept. 27 to 29 at the Westin Charlotte. Merlo will welcome more than 700 Network members at the Summit’s opening reception on Sept. 27.

The event will “provide tools to help CPG/retail executives transform their careers, lives and companies to better profit from the consumer industry’s ‘new normal,'” according to the Network, which is the consumer products and retail industry’s largest diversity organization.

The three-day event will also include three SuperSessions, featuring Bill Fournet, corporate strategist and president and CEO of the Persimmon Group; Kevin Coupe, journalist, author and industry blogger at MorningNewsBeat.com; and DeLores Pressley, a consultant and coach specializing in building relationships.

Founded in 2001, the Network of Executive Women, Consumer Products and Retail Industry, has more than 3,000 members from more than 400 companies and 66 corporate sponsors.

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