Consumers seeking higher-end beer, wine and spirits, study finds
STEVENS, Pa. — A recent report from the Distilled Spirits Council of the United States found consumers’ tastes and preferences among drinkers are changing. While beer remains the alcoholic beverage of choice, reports the Beer Marketer’s Insights, customers are trading up to purchase more wine and spirits in general, and more high-end beer, wine and spirits in particular.
The overall distilled spirits market grew 4.5% in 2012 to reach $21.3 billion in supplier gross revenues, DISCUS reported. Importantly, the high-end and super-premium segments of the market drove the overall industry’s growth. The high-end priced segment rose 4.8% from 2011 to 2012 and super-premium was up even more at 8.9%. By contrast, the value-priced, up only 1.8%, and the premium segments, up only 2.1%, lagged.
With more consumers choosing the high-end of the distilled spirits market, meeting the needs and desires of the affluent customers with their greater spending power and unique preferences is the key for marketers to find future growth and success for their brands.
To provide marketing-focused insights, information and understanding of the affluent wine, spirits and beer consumer market is the goal of a new Unity Marketing study. The next wave of Unity Marketing’s Luxury Tracking Study will include a special investigation among 1,200+ affluent consumers, the top 20% of U.S. households based on income, surveying their high-end and luxury wine, spirits and craft beer preferences.
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John Frieda Sheer Blonde Hair Care declares June Blonde Appreciation Month
NEW YORK — KAO USA has announced that the John Frieda Sheer Blonde team has partnered with actress and singer Megan Hilty and declared June Blonde Appreciation Month.
To spread the word about Blonde Appreciation Month, John Frieda Hair Care turned to Hilty, who will help enlist blondes to share their vision of blonde with the brand.
Photo submissions uploaded on BlondeMonth.com will be selected to become part of an “everlasting” artwork installation — a monument to blondes that will live on long past Blonde Appreciation Month to showcase the nation’s collection vision of what it means to be blonde. Hilty will personally unveil the art installation at TK gallery on June 27.
Boehringer Ingelheim’s Robert Belknap honored with 2013 Nexus Award for Lifetime Achievement
ARLINGTON, Va. — The Center for Healthcare Supply Chain Research, HDMA’s nonprofit research foundation, and Genentech on Tuesday honored Robert Belknap, executive director of trade sales and operations for Boehringer Ingelheim Pharmaceuticals, with the 2013 Nexus Award for Lifetime Achievement.
With more than 30 years’ experience in the consumer goods, pharmaceutical and specialty pharmacy industries, Belknap has participated in more than 20 pharmaceutical product launches, including Protonix, Pradaxa and Enbrel, and has led numerous pharmacy marketing efforts in all classes of trade. He also has a reputation for building consensus among key supply chain stakeholders.
(l. to r. John Gray, HDMA; Bob Belknap, Boehringer Ingelheim; and David Neu, AmerisourceBergen)
Belknap’s career began at the Dial Corporation, where he was responsible for merchandising more than 120 products in more than 15 categories in the Cleveland region. Following, he held a variety of roles at Wyeth Pharmaceuticals, where he focused on partnering with customers on innovative supply chain contracting and pharmacy trade marketing programming. In his current role at Boehringer Ingelheim, Belknap is a recognized expert in the area of fee-for-service contracts and pharmacy marketing, including medication therapy management, patient adherence and compliance.
Presented at the HDMA Business and Leadership Conference in Orlando, Fla., the Nexus Award represents the distribution industry’s highest achievement, recognizing exceptional character, accomplishments and leadership in HDMA, the industry and community.
“An active supporter of the distribution industry, Bob is the embodiment of the Nexus Award, both in his contributions to this industry and his community,” stated HDMA president and CEO John Gray, “We congratulate him on this notable achievement.”
Belknap also is an active supporter of HDMA and the Center for Healthcare Supply Chain Research, participating in the Association’s Industry Relations Council, most notably, serving as chairman of the Center’s board of directors in 2009 and 2010. He continues to sit on the board today.
Karen Ribler, EVP and COO of the Center for Healthcare Supply Chain Research, noted Belknap’s contributions to the foundation, reflecting, “The Center owes a great deal to Bob’s strong leadership. … The financial success achieved during his years as chairman, and his unwavering support for such projects as the HDMA Factbook and the annual CEO Roundtable fundraiser provided a foundation that strengthened the Center’s brand in the years to follow.”
A native of Horseheads, N.Y., Belknap and his family have supported numerous charities in their community of Southbury, Conn., including the Boy Scouts of America; the American Field Service, a student-hosting group; and Family Services of Greater Waterbury, as well as the HPH Hospice of Hudson, Fla.