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Consumers not afraid of Halloween spending

BY Gail Hoffer

WASHINGTON — The air is getting colder and retailers are already gearing up for the Christmas season, but before they do that, they will have to get through Halloween.

According to a recent NRF consumer spending survey conducted by BIGinsight, Halloween will be a big deal this year, with seven in 10 Americans saying they plan on celebrating the holiday. Consumers are expecting to spend more too; the average person will spend $79.82 on decorations, costumes and candy, up from $72.31 last year, with total Halloween spending expected to reach $8 billion.

“By the time Halloween rolls around each year it’s safe to say Americans have already spent two months preparing for one of the fastest-growing and most widely-loved holidays of the year,” said NRF president and CEO Matthew Shay. “Retailers know that when it comes to Halloween, new costume ideas for children, adults and pets, and the latest in home and yard décor top people’s shopping lists. We expect retailers to stock their shelves well ahead of time to capture the attention of eager holiday shoppers.”

Custumes continue to be a big source of spending, especially for families with children, who will spend a total of $1.1 billion on their children’s costumes, up slightly from $1 billion last year. Not to be outdone by their children, adults will spend $1.4 billion on costumes, up from $1.2 billion in 2011. Pets are also a growing market, with pet owners planning to spend $370 million on pint-sized costumes, up from $310 million in 2011.

Despite record spending figures for this year’s Halloween holiday, one-fourth of U.S. consumers (25.9%) say the state of the economy will impact their Halloween plans. To compensate, 18% will make a costume instead of buying one and over one-third (36.1%) will buy less candy.

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Report: Walgreens opens two hospital-based storefronts in Las Vegas

BY Michael Johnsen

LAS VEGAS — Walgreens on Monday opened pharmacy locations within both Sunrise and Mountainview hospitals here, the first in the Las Vegas market, according to a Las Vegas Review-Journal report published Tuesday. 

Both locations, which occupy approximately 1,100 sq. ft., are positioned near patient discharge, according to the report. In addition to a pharmacy, the hospital-based storefronts feature a small selection of nonprescription items. 

 

 

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Dream Water featured on CNBC’s award-winning ‘How I Made My Millions’ program

BY Michael Johnsen

NEW YORK — Dream Products’ Dream Water was featured Monday evening on CNBC’s "How I Made My Millions," showcasing the company’s sleep-aid shot. "In 2006, Vincent Porpiglia dreamed up the idea of a natural sleep supplement people could drink," the tease to the show read. "Then, he teamed up with [EVP sales] David Lekach who improved the look and flavor. Now their concoction, Dream Water, is sold in 30,000 stores."

"There is a chronic sleep issue affecting a substantial minority of the population," Lekach told DSN in an interview regarding the natural sleep category earlier this year. Sleep is big business. For the 12 weeks ended April 15, a period that includes clock shifts associated with daylight savings time (DST produces a spike in sleep aid sales), sales of liquid sleep aids totaled $2.2 million across food, drug and mass (minus Walmart) outlets, behind some rise-and-shine growth of 115.6%. Dream Water at that time was the No. 2 liquid sleep aid, according to SymphonyIRI Group data, with sales eclipsing $500,000 that outpaced category growth rates with a 177.3% lift. 

"Sleep issues don’t discriminate, not by age, race, sex or socio-economic class," Lekach continued. "When you factor in [that sleep] is more and more becoming part of the overall wellness conversation, the fundamental building block of any wellness program is sleeping right."

Dream Water gained initial distribution through Duane Reade in mid-December 2009, helping residents in the city that never sleeps catch a few Z’s. National distribution followed in the fall of 2010. "Today, we’re in about 30,000 points of sale with retailers like Walgreens, CVS, Rite Aid, Walmart, Target, Kroger, Safeway and airport stores all over the country [like] Hudson News."

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