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Consumers making price comparisons on smart devices

BY Michael Johnsen

Consumers using mobile devices in-store are most often in search of savings, with the majority (91%) comparing prices online or at other stores while shopping, according to a recent online survey of more than 600 AccentHealth viewers. Following price, product availability searches at another location (60%) is the next most popular reason for device use while in-store.

To see more Patient Views, click here.

Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 5,500 patients anything at all, what would it be? Send your questions to [email protected].

 

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Raley’s partners with Dunnhumby division to create online platform for loyalty program

BY Alaric DeArment

BOSTON — A privately owned supermarket chain in California and Nevada has partnered with a division of Dunnhumby to develop a grocery retailer advocacy online platform to supplement its loyalty program.

Dunnhumby said its social marketing arm, BzzAgent, had partnered with Raley’s Family of Fine Stores to build the new online platform, Something Extra Try-It. Raley’s 128 stores in northern California and Nevada under the Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source banners and launched Something Extra in September 2012 with DunnhumbyUSA.

Once customers start their Something Extra Try-It accounts and start completing surveys, they will receive Try-It Kits with product samples and will be encouraged to talk about their product experiences with friends and family. Other rewards include exclusive access to new products based on products that customers have already purchased.

"Something Extra Try-It is truly groundbreaking," Raley’s VP marketing and consumer relationships David Palmer said. "Raley’s has long sought a meaningful, scalable and measurable platform to activate its marketing mix and has diverted budgeted dollars from other traditional paid media to fund Try-It. Transactional shopper data is combined with social marketing to drive sales and engagement with the Raley’s brand, to recruit customers to the right campaigns and recognize and reward its most loyal customers."

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Post-It notes go mobile

BY Jason Owen

ST. PAUL, Minn. — The Post-it brand from 3M introduced the Post-it Mobile Collection, a new line of attach-and-go products for more efficient and effective organization for consumers on the go, the company announced today.

The new Post-it Mobile Collection features a variety of specially designed products to stick, insert and clip to everyday items. The attach-and-go products work together, allowing customization of a portable organization system.

"As an entrepreneur, businesswoman and mother, I’m constantly on the move, and I rely on these products to help me navigate my busy schedule," said organizational expert and founder of Clos-ette, Melanie Charlton. "The new Post-it Mobile Collection helps me get more done while I’m in transit because I’m able to keep all the tools I need at my fingertips."

The Post-it Mobile Collection features removable adhesive backings and detachable inserts for notebooks, planners, books, binders, laptops and more. The new line offers pockets, full adhesive notes, flags, tabs, notes, dispensers and writing tools in new dispensers and product pairings designed for a mobile lifestyle.

The Post-it Mobile Collection is available at office superstores and mass merchandise retailers nationwide.


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