Consumer insights: Fall OTC shopping list
A recent study by Field Agent — which provides business information and consumer insights by leveraging traditional methodologies and incorporating new, cutting-edge crowd-sourcing and mobile technologies to deliver real-time information about purchasing behavior, attitudes and more — examined what consumers are planning to do to keep themselves and their families healthy this fall.
“Although the 2013-14 flu season was described as comparatively mild, sales of cold and allergy medications, nasal products, and other health-and-wellness merchandise improved over the previous year. Combined sales of the products in the table below amounted to $7.7 billion last year,” Field Agent noted in a blog post.
“We decided to move beyond simple purchasing behavior and buying intentions to actually address shoppers’ attitudes about their 2014 physical well-being. More specifically, we asked consumers whether they would be more protective of their personal health this year. In all, 45% of shoppers said they would take better care of themselves in 2014, while 54% said their attitude would remain largely unchanged from the previous flu season,” Field Agent noted.
Organic Pharmacy arrives stateside
NEW YORK — London-based retailer The Organic Pharmacy has brought its organic innovations and expertise to New York’s trendy Bleecker Street in the West Village.
Inspired by the fast pace of New York City life, the flagship store, which opened in late June, offers a range of organic skin care products for women, men and babies, as well as an exclusive line of makeup made with organic extracts and mineral colors.
It also has a pharmacy that dispenses custom-blend herbal and homeopathic remedies, as well as an urban day spa and clinic staffed by experienced homeopaths.