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Condition management drives purchasing in store aisles among diabetics

BY DSN STAFF

According to an October 2013 poll of more than 500 AccentHealth viewers with diabetes or a family history of diabetes, regular visits to the doctor, keeping a strict fitness routine and dieting are perceived to be the most important elements in managing and preventing diabetes. Interestingly, visiting the doctor is the most adhered-to step to living a healthy life among respondents (78%).

Among diabetes sufferers and those with a diabetic in their household, the critical role of the physician in condition management is most visible:

•    8-in-10 indicate their doctor is very or somewhat involved in their/their household member’s diabetes management; and

•    Half report their doctor is their primary source for condition info — 43% more than those using the second-most common source, health-related websites.

Focus on diabetes prevention and treatment is also evidenced in the grocery and drug store aisles where product selection is driven by condition awareness:

•    9-in-10 diabetics/diabetes household members purchase products to manage their diabetes/sugar levels; and

•    7-in-10 look for specific food product labels when shopping, most notably sugar-free/ low-sugar foods (71%), low-carb foods (49%) and vitamins/supplements (49%).

Among sufferers and those with a diabetic in the household, 80% look for new ways to manage their diabetes. Similarly, 71% report they would be interested in weight-loss programs geared toward their condition, with 50% of current dieters indicating their weight-loss program/diet was recommended by their physician.

If you could ask more than 6,500 patients anything at all, what would it be? Send your questions to [email protected]. For more Patient Views insights and data, click here.

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Sears Holdings offers local deals, products through loyalty program website

BY Alaric DeArment

HOFFMAN ESTATES, Ill. — Sears and Kmart are going local on the web.

Parent company Sears Holdings said that employees and members of the retailer’s Shop Your Way loyalty program would be uploading photos and providing information about sales from local Kmart and Sears sales in cities across the country.

"We are steering two of America’s most storied brands to a new era when people have fundamentally different expectations about how they shop and are looking for ways to build relationships with their local stores both physically and online," Sears Holdings SVP customer experience and integrated retail Leena Munjal said. "As we become a more member-centric organization, we are connecting associates and Shop Your Way members on a local level to products and exclusive shopping perks that make shopping fun."

Members of the loyalty program can look at what their local stores have to offer through the ShopYourWay.com website.

 

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Kroger makes $150 million capital commitment to Dallas-Fort Worth market

BY Michael Johnsen

DALLAS — Kroger, already the market share leader among traditional grocers in Dallas-Fort Worth, is expanding its presence in one of the largest metropolitan regions in the United States, the company announced Friday. Over the next 24 months, Kroger will invest $150 million in North Texas to build five new Marketplace stores and to expand three locations, along with opening multiple fuel centers and remodeling existing properties. 

"Kroger is a company that is focused on smart, strategic growth and providing a highly-satisfied customer shopping experience," stated Bill Breetz, president Kroger Southwest. "Dallas is a market that continues to attract new residents and retailers because of its economic strength and stability," he said. "We’ve operated here since 1958. In that period, we’ve grown our footprint to 85 stores and 43 fuel centers. We’ve successfully reached this point by closely monitoring the unique needs of this market and evolving to meet the requests of our customers."

The Kroger Southwest Division operates 211 stores, 201 pharmacies and 116 fuel centers in Texas and Louisiana.

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