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ConAgra Foods taps recording artists for annual Child Hunger Ends Here campaign

BY Allison Cerra

OMAHA, Neb. — ConAgra Foods has kicked off its third annual childhood hunger awareness campaign, which is supported by an original song, exclusive video content, a social media influencer campaign and the company’s brands.

ConAgra said it seeks to meet its goal of donating five million meals this school year, which complements the ConAgra Foods Foundation’s $10 million, five-year commitment to domestic hunger-relief organization Feeding America.

The original song, "Here’s Hope," features such recording artists as Jewel, Owl City and Jay Sean. Consumers can visit ChildHungerEndsHere.com to download original versions of the song recorded by the artists and enjoy exclusive content from each artist, including interviews, messages and behind-the-scenes videos, while supporting the campaign. What’s more, the campaign is supported by social media influencer campaign, which will be implemented via Facebook and Twitter, and is comprised of leading bloggers across the nation.

Additionally, consumers can purchase specially marked packages of select ConAgra Foods brands, including Banquet, Chef Boyardee, Healthy Choice, Hunt’s, Marie Callender’s, Manwich, Orville Redenbacher’s, Peter Pan and Snack Pack, and then visit the Child Hunger Ends Here site to enter the eight-digit code found on specially marked packages. For each code entered, the equivalent of one meal will be donated to Feeding America. Codes can be redeemed through Aug. 31.

"More than one in five children in the United States doesn’t know where their next meal is coming from, and for nearly two decades, ConAgra Foods and the ConAgra Foods Foundation have been powerful advocates for those children," ConAgra Foods CEO Gary Rodkin said. "It is through our continued collaboration with Feeding America and our unwavering commitment, that we have been able to make progress in this fight. Now, with these talented performers, we hope to have an even bigger impact and encourage more consumers to join us."

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b.wagner says:
Aug-19-2013 06:43 am

Great to see a corporate giant taking part in something like this! I eat a lot of food products by them... see so on my blog FitorMiss

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Rite Aid category manager wins National Confectioners Association award

BY Alaric DeArment

CAMP HILL, Pa. — A Rite Aid category manager has won a top award from a trade association representing candy makers.

Rite Aid said Monday that Val Stansfield had received the 2012 Confectionary Leadership Award from the National Confectioners Association. The award is given to people who demonstrate "exemplary leadership behaviors in business planning and collaboration," the company said. Stansfield was 1-of-3 recipients at the NCA’s State of the Industry Conference last week in Miami.

Stansfield has worked in the confection industry for 35 years, starting her career as a category manager at Rite Aid in 1998, overseeing food and snacks. Before Rite Aid, she worked as a senior buyer for Revco Drug Store for 12 years. She was inducted into the Candy Hall of Fame in 2002 and has been honored as category manager of the year by the National Association of Chain Drug Stores, receiving the same recognition from Rite Aid in 2001.

"I know I speak on behalf of everyone who knows and works with Val when I say she is very deserving of this honor," Rite Aid EVP merchandising Tony Montini said. "Val has a true passion for ‘all things confection,’ as well as those on her team and those she serves — our customers. We are proud to have her on the Rite Aid team and are thankful for her many contributions to our company over the years."

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Quaker Oats debuts Quaker Oatmeal Cookies

BY Allison Cerra

CHICAGO — Quaker Oats has introduced a new line of packaged cookies that feature whole grain oats as a staple ingredient.

With real pieces of dried fruit and crunchy nuts, new Quaker Oatmeal Cookies are available in soft baked and crunchy oat granola varieties and seven flavorful creations. The cookies are individually wrapped packets in each box, making them ideal for on-the-go and at-home snacking.

Quaker Oatmeal Cookies are available for a suggested retail price of $2.69 per package.

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