ConAgra acquires Kangaroo Brands’ pita chip business
OMAHA, Neb. — In an effort to grow its presence in private-label foods, ConAgra Foods has acquired the pita chip business of Kangaroo Brands.
The acquisition includes a manufacturing facility located in Milwaukee, Wis., and approximately 50 employees who joined ConAgra Foods from Kangaroo Brands. Kangaroo Brands will continue to own and market its pita bread and frozen sandwiches. Financial terms of the transaction were not disclosed.
"Pita chips are a high-growth category and a natural fit with ConAgra Foods’ private-label snacks business," ConAgra CEO Gary Rodkin said. "We are pleased to add another business that further positions us for accelerated growth."
Molson Coors launches new brews, packaging
DENVER, Colo. — Molson Coors has rolled out new products and packaging innovations.
In the United States, the company has introduced the caramel apple spiced ale under its Blue Moon brand and will roll out such brews as lemon berry shandy and snowdrift vanilla porter from Jacob Leinenkugel Brewing Co. during the fall and winter. What’s more, the company’s MillerCoors division is rolling out Batch 19, a pre-Prohibition style lager, nationwide.
In addition to the new products, the company said that MillerCoors recently introduced aluminum pint bottles for Coors Light, Coors Banquet, Miller Genuine Draft and Molson Canadian brands. The aluminum pint packaging can be resealed after opening and also display the cold-activated mountains designed to tell drinkers when their beer is ice-cold. Other MillerCoors innovations designed to enhance the beer-drinking experience include Miller Lite and MGD punch top cans and grip cans. Punch top cans increase airflow, resulting in a smoother pour, while the grip cans use tactile ink technology to create a "grip" around the can designed for easier holding.
"Through innovation, we are able to create excitement and interest among consumers and build brand relevance and loyalty, effectively connecting consumers to our brands and growing our business. Innovation is the keystone of our competitive advantage," Molson Coors president and CEO Peter Swinburn said.
Capri Sun helps kids with fruit, veggie intake
TARRYTOWN, N.Y. — Kraft Foods is expanding its Capri Sun line to include a fruit and vegetable juice drink.
Packaged in the popular 6-oz. Capri Sun pouch, Capri Sun Super V contains a combined serving of fruits and vegetables (75% from fruit juice and 25% from vegetable juice) and also is fortified to be a good source of fiber, the company said.
"We heard from moms that they were constantly in search of fun and delicious ways to get their kids to eat fruits and vegetables," Capri Sun brand manager Wilfred de Guzman said. "With no artificial colors, flavors or preservatives and a good source of antioxidant vitamins A, C and E, Super V comes to the rescue."
Capri Sun Super V will be available this month in grocery stores and supermarkets nationwide. Suggested retail price for a pack of 10 pouches is $3.48.