Competitive Promotion Report introduces advanced big data analytics tool
MARIETTA, Ga. — Competitive Promotion Report on Monday introduced a new advanced big data analytics tool, Integrated Data Management, that provides insights which syndicated sales data alone cannot.
“IDM will give our clients a competitive advantage with a view of how marketing tactics are impacting sales and profits so they can adjust accordingly," stated Glen Davis, CPR president and CEO. "This knowledge can give manufacturers an edge and solves the widespread challenge of making sense of some of the big data they are amassing.”
CPR combines a client’s licensed syndicated data and cost of goods sold information with CPR’s proprietary trade pricing and promotions data to offer a view into how changes in the marketing mix impact market share, margins, sales and profits. "While syndicated data can provide a point-in-time snapshot of how a product is faring in the marketplace, the combination of robust data in IDM provides a view of the marketplace [to which] manufacturers don’t otherwise have access," the company stated. "The advanced analytics generated from IDM can be used to develop strategies that improve a brand’s competitive positioning and enhance its promotional effectiveness and profitability while facilitating more agile decision-making."
Goody adds new styles to its Ouchless hair accessories collection
ATLANTA — Adding to its current array of more than 100 different colors and styles, Goody has unveiled new technology and designer-inspired patterns, prints and hues for its Ouchless collection of hair accessories.
Ouchless Velvet: Transform traditional elastics into a sophisticated accessory. These new, luxurious elastics are infused with plush velvet fibers to hug each individual strand of hair. Black Velvet is available at Walmart and Target in May (12-pack elastics, $2.99; five-pack headbands, $3.99).
Trend Collection: These elastics and headbands are available in a range of on-trend colors and patterns from funky zebra-inspired stripes to bold tribal prints and glitter. Neon Zig Zag Swag, Glitterazzi, Boa-Tique Chic, Zebra Stripe Hype, Spot On! will be available at Walmart in May (30-pack elastics, $3.87; five-pack headbands, $2.99); Crown Jewel and Rock Star will be available at Target in May (29-pack elastics, $4.79); and Neutral Animal and Glitter Nights Ribbon Ties will be available at Target in May (five-pack, $3.99) .
Designer Series: Elastics and ribbon elastics that look equally as fabulous in the hair or around the wrist, these specialty packs feature fresh-off-the-runway styles and shades inspired by the hottest designer looks. All styles will be available at Walmart in May; Bold Black will be available at Walmart and Target (10-pack, $2.99) .
The Ouchless collection also continues to feature elastics that promise to care for hair and minimize snags. All elastic styles will be available at Walmart, Target, Walgreens and CVS. Ouchless headwraps will be available at Target in May.
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Dr. Brandt Skincare develops new BB matte
NEW YORK — Dermatologist Dr. Fredric Brandt is bringing to retail a mattifying version of a coveted formula to market: BB matte.
Developed to treat, protect, mattify, and even skin tone, the all-in-one, oil-free beauty balm is designed to leave oily and acne-prone skin looking fresh and flawless.
The new addition to the pores no more collection erases shine for an instant matte look, regulates oil production and covers skin imperfections like post-blemish discoloration, redness, enlarged pores and acne scars, addressing the complete spectrum of oily skin issues. But the formula will also find fans among women looking for a lighter way to create an even, nude effect sans makeup: Ideal for hot and humid weather, the buildable treatment product can be used as a substitute for foundation, mattifying and evening skin tone while protecting and correcting.
“Everyone wants an even complexion, but it doesn’t mean much when your skin is oily and shiny,” explained Brandt. “I developed BB matte to bring the power of BB cream to those with oily and blemish-prone skin, building shine control into the formula for all the same treatment benefits with a matte effect.”
Key ingredients in dr. brandt BB matte include:
Shinerase complex: Brandt’s shine-minimizing solution features;
Sebum-regulating marine extract: This synergistic blend of microalgae and seaweed extracts helps regulate oil secretion by inhibiting the enzymes responsible for sebum overproduction while reducing inflammation and preventing irritation; and
Skin mattifier: This soft-focus, non-caking non-creasing skin enhancing powder fades the appearance of imperfections like lines, wrinkles, redness and blotchiness. At the same time, the formula absorbs oil and creates a matte effect without drying.