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Competitive Promotion Report debuts new website

BY Allison Cerra

MARIETTA, Ga. — Competitive Promotion Report has given its website a makeover.

CPR said its site, which will be unveiled Friday, is a dramatic departure from the previous site as it is designed to reflect the company’s focus on providing their clients with actionable competitive intelligence and insights to help them develop more effective strategies and find solutions to the competitive issues they face.

"Our clients use our site to access data every day and it was very important to us that our site was upgraded so that it was easier to navigate and to create a more user-friendly client experience," CPR president and CEO Glenwood Davis said. "This new site construction also makes it easier for prospective new clients to learn about CPR’s Solutions by creating pages that provide an overview, benefits and real life case studies for each of our products and services."

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CompTIA: Technology increasingly important to retailers

BY Allison Cerra

DOWNERS GROVE, Ill. — As technology is becoming crucial to retailers’ businesses, innovations in information technology continue to transform the retail sector, with digital signage, payment processing, customer engagement and other solutions playing increasingly important functions, according to new research from CompTIA.

According to CompTIA’s "Retail Sector Technology Adoption Trends" study, 72% of the 500 retailers surveyed rated technology as important to their business — a figure that is projected to increase to 83% by 2014 — however, a mere 7% of retailers reported being exactly where they want to be in using technology, while 29% rated themselves as being very close. In line with this, 63% of retailers said they expect to increase IT spending in 2012 (as the remaining 37% plan to cut back or hold the line), with large retailers expected to boost IT spending the most: 4.8%, on average. For all firms, the planned average increase is 4.2%.

"Reaching an optimal state of technology utilization is a high bar for almost any business to reach," CompTIA VP research Tim Herbert said. "But the vast majority of retailers clearly want to improve their technology utilization. For some this will involve adoption of new technologies; for others, improving the use of what they have in place."

New developments in the areas of digital signage, social engagement, mobility, payment processing and other areas haven given retailers new tools, capabilities and challenges, CompTIA. According to the study:

  • 1-in-3 retailers currently use digital signage, with an additional 20% intending to do so soon. Sales and promotional announcements and other direct engagement with customers are the most popular uses, cited by 71% of respondents;

  • About 1-in-5 retailers now use geo-location technologies and other location-based solutions to reach customers. One reason for the strong interest may be as a defensive threat against "showrooming," the practice where consumers visit a physical retail shop to assess a product but make the purchase from an online retailer to get the lowest possible price. "Location-based technologies can give retailers the tools to incentivize in-store purchases, such as special discounts for in-store customers who check-in via an app," Herbert said; and

  • 13% of retailers say they are currently using a mobile payment system, while another 19% plan to deploy the technology over the next 12 months. 

"Reliable wireless connectivity, robust security, quality end-points, data back-up and other IT basics cannot be overlooked by retailers anxious to add new capabilities," Herbert said.

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FDA approves new obesity drug

BY Alaric DeArment

SILVER SPRING, Md. — The Food and Drug Administration has approved a new treatment for obesity in adults, the agency said Wednesday.

The FDA announced the approval of Arena Pharmaceuticals’ Belviq (lorcaserin hydrochloride), designed for use alongside reduced-calorie diets and exercise, for chronic weight management. Eisai will distribute the drug.

"Obesity threatens the overall well-being of patients and is a major public health concern," FDA Center for Drug Evaluation and Research director Janet Woodcock said. "The approval of this drug, used responsibly in combination with a healthy diet and lifestyle, provides a treatment option for Americans who are obese or are overweight and have at least one weight-related comorbid condition."

The drug works by activating the brain’s serotinin 2C receptor, which is believed to help people eat less and feel full after eating smaller amounts of food.


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